The Plethora of Trends I Bought Because of Instagram

Lauren Eggertsen
PHOTO:

@laurenegg

So I buy things because I want to post about them on Instagram… Sue me! But in all seriousness, I would be lying if I said there weren't a handful of items in my closet that Instagram didn't ultimately convince me to purchase. Here's how they get me—a trend starts to bubble up, cool brands put top-notch influencers in said trend, the influencers post about it profusely, and by the sixth or so post I see, I'm convinced I also need to buy and post said trend. If I don't, am I even cool? Am I even on trend? Do I even work in fashion? Apologies for the dramatic rant there—those are just the thoughts that I think when contemplating whether or not I should invest in a trend. If you don't want to, that doesn't mean you aren't cool, or on trend, or fashionable. I'm just a nut-case.

There's definitely a lot to unpack here though—the repeated presence of certain items on Instagram conditions us to think they're cool, and once you buy in, you feel this need to post about it so other people will think you're cool too. Meet the power of social media. Love it or hate it, it's now a huge aspect of the fashion industry, and I don't think that's a bad thing.

Thanks to this platform, we have access to brands we might have never discovered on our own, can connect with people to further educate our shopping decisions, and can see how people around the world are dressing. Below is an example of a few items I was swayed to buy thanks to Instagram, and I have absolutely no shame admitting that. Do I let social media dictate my worth? No. Do I only buy things to post about them on social? No. But I do think it's fun to participate in bubbling trends and share about them on my personal accounts. Main takeaway: I think it's fun, and that's what really matters to me.

I hope you enjoyed this journey through my Instagram obsessions. Surely there there will be more trends I buy into thanks to Instagram in the near future. 

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