The 15 Most Memorable Zara Pieces of All Time
You may have noticed we like Zara here at Who What Wear. We know the rails so well that we can spy a Zara buy a mile away—even at fashion week among a sea of designer pieces. Our Zara obsession has been a long love affair — we fondly recall the circa-2007 turning point where the Spanish chain started moving away from its workwear tailoring core and branching into more adventurous fashion territory.
This has, as a result, provided many a stellar moment for the brand. Many Zara pieces have become instantly recognisable to even the most laissez-faire of fast-fashion shoppers. I personally recall a moment in 2009 where I thought one particular Zara coat was following me around the country—I was street style–hunting up and down the UK and noticed the Aztec-inspired red, black and white blanket coat everywhere. It was the piece to be seen in that winter.
Every single year there are certain Zara pieces that just seize the nation — we already have some ideas about what these will be in 2019. But what are the other most iconic Zara items to date? From the printed kimono to that tartan blanket scarf, keep reading to see the Zara items we remember most clearly.
In 2017 Zara threw everything it had into kimonos, as there were over 80 kimonos at one time. Lauren Eggertsen, Who What Wear associate editor and resident Zara expert (she runs @TheDevilsWearZara), said at the time: "I think kimonos gained so much popularity because they're incredibly easy to wear. You can throw one on over a T-shirt and jeans, or layer one over a dress, and your outfit is instantly elevated. Everyone loves pieces that make them feel fashion-forward with minimal effort, and kimonos do exactly that."
This red gingham table-cloth style midi skirt was a hit with the Instagram crowd in 2017, and was mainly styled with a white T-shirt and sandals.
Pinterest is still flooded with pictures of this oversized tartan blanket scarf which was one of Zara's biggest success stories in 2014.
This post originally appeared on Who What Wear UK.