Wow, This Color Trend Is Suddenly Replacing Black

We're not exactly sure when it happened, but at some point in the last couple of months, everyone stopped wearing black and replaced the classic hue with chocolate brown. The swap, though subtle, is a refreshing change, especially considering we're in the midst of autumn and all its cozy, warm palettes.

The interpretations of chocolate brown range from head-to-toe outfits to mixing with other neutrals like custard and black all the way to sleek pieces like croc-effect coats and cozy knits. Ahead, see how influencers are approaching the chocolate brown trend right now.

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(Image credit: @alyssainthecity)

If you're committing to a trend, might as well really go for it, right? Try a bold brown dress for your first foray in the color wheel.

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(Image credit: @maria_bernad)

For an easy, sleek take on the chocolate brown trend, simply swap out your black trousers for a pair in the warm neutral. 

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(Image credit: @galagonzales)

Just because you're introducing chocolate brown to your wardrobe doesn't mean you have to kick black to the curb entirely—simply find a way to wear the two together, like a T-shirt styled with a noir jacket and pants.

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(Image credit: @camillecharriere)

A brown purse doesn't feel exactly new, but if you've been carting around a black bag for the last few seasons, try a chocolate brown one for a change.

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(Image credit: @nnennaechem)

Double down on the chocolate brown color trend by scoring a piece in a cool texture, like croc-effect or teddy bear.

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(Image credit: @anna__laplaca)

The beautiful thing about the color brown is it forces us to get more creative with our accessory choices. Yellow and white pair especially well. 

Up Next: These will be the five biggest color trends of the season.

Nicole Kliest
Freelance Contributor

Nicole Kliest is a freelance writer and editor based in New York City who focuses on fashion, travel, food, wine, and pretty much anything else that's amusing to write about. After graduating from Pepperdine University with a bachelor's in journalism and creative writing, she started her career back in 2010 as Who What Wear's photo editor and throughout the last decade has contributed to publications including Fashionista, Harper's Bazaar, Elle, The Zoe Report, PopSugar, Fodor's Travel, and several others. She also copywrites and has worked with clients such as Frame, Sea, 3x1, Intelligentsia, and others to develop brand voices through storytelling and creative marketing. She's very passionate about the ways we can improve our sustainability efforts in the fashion industry as well as cultivating content that's diverse and inclusive of all people. When she's not checking out the latest restaurant opening in her West Village neighborhood or riding her bicycle along the West Side Highway, she can be found scheming her next trip somewhere around the world. (Up next is Vienna.)