How to Successfully Launch a Fashion Label

Amanda Bardas

There’s nothing more inspiring or uplifting than a story of success—more so when that success comes from hard work (and a little bit of hustle). L.A.-based label Rails, founded by Jeff Abrams, started with just a single hat, and has now grown into a full collection of women’s, men’s, and children’s apparel sold all over the world.

With a celebrity roll call of fans that reads like list of Hollywood’s most stylish ladies, Rails has made a name for itself as a go-to for laid-back separates and easy-to-wear plaid shirts (and trust me when I say, they’re literally the most comfortable shirts you’ll ever wear). We’ve spotted everyone from Rosie Huntington-Whiteley to Selena Gomez and Beyoncé in a shirt, and now it’s time for you to discover the brand, and see that anything is possible.

Keep scrolling to discover how founder Jeff Abrams launched the label, which item sold out the fastest, and our favourite celebrity-worn looks.

Have you ever been inspired to launch your own business? What would you do? Share in the comments below!

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