The Instagram It Brand You Can Buy on a Zara Budget
For professional and personal gratification, I spend countless hours a week scrolling through Instagram. More of a hobby than a time filler, I love nothing more than finding new stylish people to follow and fresh brands to buy into. And this week, after spotting a beautiful knit, featuring block shapes in powder blue, turquoise, cream, chocolate and tan, the trail I followed led me to a brand I'd long since forgotten about. A brand that, for autumn/winter 2018, appears to have significantly upped its game.
London-born House of Sunny was founded in 2011, but it really began to gain momentum once it was picked up by ASOS, Topshop and Urban Outfitters. Having won a legion of celebrity fans in its lifetime—think the likes of Maya Jama and Kendall Jenner—it's been on my radar for a while. And after stumbling across its latest collection, I think it's poised to make its biggest splash yet.
Its expertise is streetwear with a glossy spin, with knitwear proving to be its biggest hit amongst influencers right now. Directional but affordable, it's the easiest way to stand out from the crowd and still keep your bank balance in the positive. Wondering where to begin? We've whittled down the House of Sunny pieces we think you should prioritise, along with inspiration on how to wear them.
Because every wardrobe needs a classic white blouse that can be thrown on with jeans at the last second.
All black is alright with us if it looks as sleek as Bianca Valle's ensemble.
Fenn O'Meally makes a case for this season's standout hue: lilac.
Try wearing this one-shoulder knit with a thin roll-neck underneath for a cool layered look.
SHOP OUR FASHION TEAM–APPROVED PIECES