What to Buy From H&M's New Studio Collection

last updated 21 October 2018

When anticipating the drop of a new get-it-before-it-sells-out capsule collection, we usually curate 10 or so of our favorite pieces to share with you guys—to which H&M's F/W 18 Studio Collection says, "Ha! Good luck, buddy; just you try and narrow me down!" Put it this way: If you were to co-star in an old Steve McQueen movie that definitely had a scene where you're waiting alone in a diner, it was raining outside, and you were just kind of fabulous, this would be your wardrobe.

The Studio Collection feels cinematic, a modern take on picture-perfect nostalgia. I'm talking turtlenecks, peacoats, heritage knits, pussy bows, high-waisted everything, really good dark denim, this short-sleeve knit top, and that old fall runway collection trick of throwing in a couple of stunningly bright pieces that bring it all to life. There's a black leather aviator jacket that actually made me touch my fingers to my lips and a trench coat so good I'm seriously considering getting it in both colorways.

Having spent the better part of my morning trying to ruthlessly curate a shortlist of favorite pieces, I fold. I simply don't have it in me. Instead, I give you my (not so) shortlist, aka 30-something really, really good things I really had to show you before they sell out. (Did I mention everything is under $399—even the leather jacket?) Enjoy!

H&M

Leather Shirt Black

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Wide-Leg Wool-Blend Pants

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Burnout-Patterned Top

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Knit Turtleneck Sweater

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Straight Loose Jeans

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Double-Breasted Cotton Coat

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Padded-Collar Leather Jacket

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Hole-Knit Sweater

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2-Pack Necklaces

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Double-Breasted Blazer

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Wool-Blend Turtleneck Sweater

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Knee-Length Wool Skirt

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Fitted Wool Turtleneck Sweater

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Patterned Suit Pants

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Wool-Blend Pea Coat

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Textured Wool-Blend Sweater

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Heart-Shaped Earrings

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Knee-Length Leather Skirt

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Puff-Sleeved Dress

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Short Sweatshirt

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Double-Breasted Wool Coat

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Ribbed Wool Sweater Vest

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Wide-Cut Wool Pants

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T-Shirt With Motif

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Pleated Skirt

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Knit Turtleneck Sweater

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Long Denim Skirt

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Shirt With Tie Collar

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A-Line Skirt

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Slip Dress

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Short Wool-Blend Cardigan

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Soft-Cup Mesh Bra

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Ribbed T-Shirt

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Checked Dress

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Natalie leads the style direction for the all content we create in partnership with our friends at various brands plus the legendary team of editors who work on those shoots and stories. She loves collaborating and storytelling, so it's a really fun role for her. It's also the first full-time job she's ever had⁠! She started out in her career as a very mediocre model who agreed to her first styling job to impress a photographer she had a crush on, which led her down a happy path of contributing to Vogue Australia and working as a stylist, fashion writer, and creative director for all sorts of brands and titles. She has a bachelor of communications, but most of her career opportunities came up thanks to some fleeting and accidental street style moments. She's been at Who What Wear for three and a half years and still loves to work as a freelance consultant with brands and designers to shoot their campaigns in NYC. She's originally from New Zealand, and Bondi Beach is her second home, but like just about every other 20-something, she fell in love with New York at some point. She lives in Williamsburg with her fiancé and their weird little dog, Ruby. If you ever need reccies for feel-good fashion, legit coffee spots, politics podcasts, or non-intimidating yoga studios, she's very much your girl.