H&M Just Started This Pretty Hoodie Trend

There's something very comforting about a sweatshirt with a hood. I guess I like the ability to be able to hide or warm up my ears at any moment. But the point of this story is not all the many uses for a hoodie (my favorite is protecting my hair from the backs of airplane seats, what's yours?). The point is that H&M has so many good, cheap hoodies, and I don't really feel the need to shop for them anywhere else. That's exactly what I was doing recently when I started to notice a theme...

H&M is doing some genius hoodie styling these days. I always just let my drawstrings hang there, but I now see that I've been doing it all wrong. H&M had fun with both its zip-up and pullover styles, tying the strings in pretty bows and knots. First up is my favorite: Tying the strings of an unzipped hoodie in a bow. I may never go back to free-hanging hoodie strings again, thanks to H&M.

Scroll for all the pretty hoodie string ideas and to shop my favorites.

Next up, 5 chic sweatshirt outfits a 59-year-old wears constantly.

Allyson Payer
Senior Editor

Allyson is a senior editor for Who What Wear. She joined the company in 2014 as co-founder Katherine Power's executive assistant and over the years has written hundreds of stories for Who What Wear. Prior to her career in fashion, Allyson worked in the entertainment industry at companies such as Sony Pictures Television. Allyson is now based in Raleigh, North Carolina, and is originally from Baton Rouge, Louisiana. She holds a BFA in theater. Her path to fashion may not have been linear, but based on the number of fashion magazines she collected as a child and young adult, it was meant to be.