The 16 Best Under-$100 Pieces at H&M Right Now

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I may not be a fan of pumpkin spice drinks (they do not count as coffee) or cinnamon-scented candles (the worst) or most other things associated with autumn, but I make up for this with unbridled enthusiasm for fall fashion. I've admittedly attempted a toe-dip into layers over the past couple of weeks, but New York weather cannot be trusted, and I've ended up deeply regretting my choice of jeans by about 9 a.m. each day. Things I'm excited to wear without sweating include:

• Corduroy (!!)

• Black skinny jeans

• Boot-cut jeans (with boots)

• Fisherman sweaters

• Double-breasted coats

• Turtlenecks with everything

H&M got the memo and has just dropped a supremely elevated yet casual fall collection. There's a heavy emphasis on classic pieces and a totally mix-and-matchable color palette of burgundies and pinks and blacks and tans and greys, which feels particularly refreshing as I write this during NYFW (apparently some people still feel that crazy-clashing everything is peak street style). Below, see my edit of 16 complementary pieces that amount to more outfit combos than I care to count.

Natalie Cantell
Executive Director, Brand Studio

Natalie leads the style direction for the all content we create in partnership with our friends at various brands plus the legendary team of editors who work on those shoots and stories. She loves collaborating and storytelling, so it's a really fun role for her. It's also the first full-time job she's ever had⁠! She started out in her career as a very mediocre model who agreed to her first styling job to impress a photographer she had a crush on, which led her down a happy path of contributing to Vogue Australia and working as a stylist, fashion writer, and creative director for all sorts of brands and titles. She has a bachelor of communications, but most of her career opportunities came up thanks to some fleeting and accidental street style moments. She's been at Who What Wear for three and a half years and still loves to work as a freelance consultant with brands and designers to shoot their campaigns in NYC. She's originally from New Zealand, and Bondi Beach is her second home, but like just about every other 20-something, she fell in love with New York at some point. She lives in Williamsburg with her fiancé and their weird little dog, Ruby. If you ever need reccies for feel-good fashion, legit coffee spots, politics podcasts, or non-intimidating yoga studios, she's very much your girl.