This Gucci Party Had the Best Dressed Guests Ever—See the Looks
This past Saturday, Gucci held its Second Annual Summer Celebration in honor of its East Hampton boutique, and let’s just say looks were served. The crowd was a who’s who of the New York style scene, including actresses such as Natasha Lyonne and Jemima Kirke, models such as the iconic Christy Turlington Burns and emerging Reign Judge, and Who What Wear It-girl favorites such as Hannah Bronfman and Sophia Roe. After taking a series of short shuttles, guests wound their way through hedges into a Gucci wonderland set up on the lawn of co-host Elizabeth Saltzman’s 1969 home in East Hampton.
Everywhere you looked was Gucci vision, from logo-bedecked lawn games to lounge areas replete with the brand’s home goods and a "G”-covered dance floor where Mark Ronson and Kitty Cash deejayed. The scene was electric, in no small part due to the Gucci outfits worn by the guests. Eccentric, bold personal style was the name of the game, and every attendee seemed to get the memo. Beyond just a fun party, Gucci donated to three nonprofit partners that focus on food insecurity in the area as part of the Summer Celebration—right in step with its reputation for thoughtfully approaching how the brand engages with communities.
Scroll down to see the epic looks, and if you’re inspired to get a little Hamptons style for yourself, check out the accessory collection exclusive to the East Coast haven at the end of the story.
WHO: Natasha Lyonne and Derek Blasberg
WHO: Hannah Bronfman
WHO: Reign Judge
WHO: Tygapaw and Mecca Mozelle
WHO: Cameron Silver and Elizabeth Saltzman
WHO: Allegra Shaw
WHO: Jazzelle
WHO: Tanner Reese and Liv Solorzano
WHO: Cynthia Rowley and Kit Keenan
WHO: Grace Gummer
WHO: Jemima Kirke
WHO: Jessica Wang
WHO: Zippy Seven
WHO: Pure Rueangram
WHO: Sophia Bush
WHO: Bethann Hardison
WHO: CT Hedden
WHO: Christy Turlington Burns
WHO: Candace Marie
WHO: Sophia Roe
WHO: Kimberly Drew
WHO: Kitty Cash
WHO: Rachel Zoe
WHO: Pelia Montalli
Shop the Hamptons collection:
It's the bicolored chevron stripes and allover embroidered GG logo for me.
A petite version for bicycling between East Hampton and Amagansett.
Get Guccified with these statement sunnies.
Next up, check out the Gucci x Adidas collaboration.
Kat Collings has over 15 years of experience in the editorial fashion space, largely in digital publishing. She currently leads the vision for editorial content at WhoWhatWear.com as the site's editor in chief, having risen through the editorial ranks after joining the company in 2012. Collings is a Digiday Future Leader Awards nominee, was named Buzzfeed's best fashion Instagram accounts of the year, and is a member of the CFDA Awards Fashion Guild. Prior to Who What Wear, Collings worked on styling projects for brands such as Vogue, Teen Vogue, Lucky, and Oliver Peoples. She graduated from UCLA with a BA in communications and calls Los Angeles home.
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