Alert: We've Found Gucci's Next It Bag

Aemilia Madden


Whether you're a self-identified member of the Gucci gang or not, there's no denying the buzz that centres around the iconic brand's extravagant runway show every season. Under the oversight of creative director Alessandro Michele, the brand has brought together an eclectic group of inspirations to create an eye-catching collection of clothes, shoes, handbags, and more

But among all the lust-worthy pieces to come down the runway, what stood out most as the soon-to-be iconic item? We'd pin the bag emblazoned with the Guccy logo, a playful style that touched on the '80s themes throughout the show. 

According to the brand, the font was inspired by that of the Sega video game console. Other retro details included homages to Elton John, strong-shouldered suits, and plenty of sparkles. Clearly, part of Michele's success is his ability to draw inspiration from any number of creative places. 

Read on for a peek and then check back to see the runway show in full! 

What's your favourite Gucci piece? Let us know in the comments! 

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