It was only a matter of time before Goop—the lifestyle site–turned–mega-brand that tackles everything from your daily vitamins to fashion-forward jumpsuits—took on activewear. Today, Gwyneth Paltrow's brainchild released G. Sport, "a technical, high-performance line that is simultaneously as simple and elegant as possible," Goop writes.
The sleek designs, currently only available in a sophisticated navy colorway called "Marine," are free of overt branding and excess adornment. As the brand set out to create "a quietly confident approach to activewear that's amplified by the woman wearing it, not the other way around." Paltrow describes G. Sport's pieces as "simultaneously technical, comfortable, and fashion-centric."
Most of the pieces in the collection come in at under $100, and every top and bottom can be mixed and matched for high-intensity workouts or a laid-back yet polished athleisure look. Below is every piece from the first of three G. Sport releases that will occur over the next few weeks.