Gigi and Bella's Cousin Lands an Unretouched Lingerie Campaign for DD+ Sizes

Erin Fitzpatrick

In Hollywood, modelling is a family business. Ashley Graham's mum recently made her swimsuit campaign debut, and now Gigi and Bella Hadid's cousin is a bonafide lingerie model. Joann van den Herik, who is the daughter of Yolanda Hadid's brother, just took to Instagram to announce an exciting new project. UK retailer Debenhams tapped her to star in its newest campaign for Gorgeous, a line of lingerie for DD+ sizes

In the images, van den Herik shows off pretty bras and one-pieces that are perfect for women with fuller busts, but it gets even better: "My body wasn’t airbrushed or photoshopped in any way!!" she captioned her Instagram post. Who needs touch-ups when you look this good? Read on to see the beautiful campaign images. 

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