For anyone who grew up in the '90s, Gap was something of an unquestioned fashion fixture. No wardrobe was complete without a requisite crewneck in a bright contrasting colorway emblazoned with "Gap" across the front or a baseball cap bedecked in a logo of the same manner. Offering up the T-shirts, jeans, and basics we lived in through the decade, Gap became iconic—a beacon of '90s culture embedded with everlasting nostalgia.
With '90s sensibilities as strong as ever in fashion, designers and brands are revisiting the golden era with their latest offerings. Last year, Gap treated the world to a '90s-inspired collection, bringing back some of its archival designs and Naomi Campbell. This year, the brand is bringing back the '90s and previous decades with a twist—debuting a limited-edition Logo Remix capsule featuring 30 one-of-a-kind items made from actual vintage Gap logo sweatshirts and T-shirts. "They're the world's leading culture remixers," Craig Brommers, Gap's chief marketing officer told WWD. "Gap is always one to celebrate and bring culture to the mainstream."
The Archive Reissue Logo Remix collection went live online on January 27 and will be sold in select Gap stores globally starting January 29.