We can talk all day about how much we adore French brands, from the French styling tricks owned by the country's chicest girls to the stars and street style gurus you should look to for excellent Parisian style. But what about the best French fashion brands that enable all the above? There are loads of them. Ranging from the super-luxe established designer Parisian fashion houses—Dior, Saint Laurent, Chanel—through to the newer, sparkier high-street startups like Sézane, there is a veritable gamut of Gallic labels to get to grips with. And that's before we even get started on the incredible midrange section the French industry has licked. Think of some of the names you know, such as Maje, Sandro, and Claudie Pierlot. They're just the cherry on top of a particularly tasty contemporary fashion sundae.
So to indulge your love for all things Français, we've brought together 35 of the most important French brands—some you'll recognize, some you won't. But what's key to note is that not only have we assembled the coolest of the cool but we're also giving you pointers on exactly what you should look out for when shopping any of these labels. For example, Maje is always a trusted go-to for jackets, and we've chosen the best one to grab your attention today. Go through the gallery below to see and shop from the 35 best French fashion brands in existence.
Style Notes: Amélie Pichard is probably one of the most adventurous accessories designers in the entire world, not just France. She recently collaborated with Pamela Anderson, and her pieces are instantly recognizable for their off-kilter heel shapes and wacky finishes.
What to Buy: There's something really sassy about Pichard's tie-dye bag.
Style Notes: Over 30 years old and now going strong again under the creative directorship of David Tournier-Beauciel, Robert Clergerie has a host of bloggers who adore the wearable, slightly masculine styles.
Style Notes: Founded in 1889 by Jeanne Lanvin, the brand has always been a source of fantastic eveningwear. Alber Elbaz stepped down in 2015, when Boucha Jarrar replaced him but recently departed. The new creative director is Olivier Lapidus, a Balmain Homme alumni.
What to Buy: A gown. Because they're beyond stunning.
Style Notes: There's something carefree and spirited about Aurélie's '70s-tinged, trinkety jewelry. From luxe boho festival bracelets to more delicate styles, it's the kind of brand you can mix and match, collecting throughout a lifetime.
Style Notes: Kenzo Takada was born in Japan but founded his label in Paris. These days, it's presided over by Felipe Oliveira Baptista, but there's still an irreverent Frenchness to the sports-luxe trend it does so well.
Style Notes: Jérôme Dreyfuss makes covetable bags and shoes, and he's married to Isabel Marant. He's basically the coolest and most chilled man in French fashion. Oh, and he names all of the bags after boys—just another reason to buy them in bulk.
What to Buy: More often than not, his creations arrive in easy styles perfect for the weekend, and thiese boots tick all the right boxes.
Style Notes: Christophe Lemaire has been around for some time, but it's only in the past few years that his name has shot into the mass style psyche. This is partly down to his pared-back aesthetic becoming a perfect fit for Uniqlo.
What to Buy: Right now we're loving the bags, which sit perfectly outside the relentless trend cycle.
Style Notes: Part of Chanel's special ateliers, Maison Michel is a mighty fine purveyor of hats. From jaunty berets to fedoras, Minnie Mouse ears to tulle veils, if there's an accessory that changes every outfit, it can be found here.
Style Notes: With Nicolas Ghesquière leading the charge, LV has become a trusted source of burgeoning trends and directional fashion, from the incredible leather jackets down to the equally intricate footwear.
Style Notes: One part Parisian schoolgirl, one part retro film icon, Paul & Joe (designed by Sophie Mechaly) style often references the '70s. Somehow the brand always makes vintage style more wearable, though. Clever.
Style Notes: Midpriced Sandro should be on your list for when you're looking for staples with a twist. The brand knows what girls like wearing on a day-to-day basis and gives each of those items a little extra oomph every time.
What to Buy: There's much to choose from, but this cardigan is particularly lovely.
Style Notes:Naturellement, we love Chloé's mainline collection, but there's something particularly exciting again about the diffusion collection. It has the floaty attitude of Chloé girls with a more accessible price point.
What to Buy: If you don't get lured in by one of the many amazing bags, we'd be surprised.