How This Sydney Fashion Director Forecasts What You'll Buy in 6 Months
Ever wondered how trends make it to front covers of magazines? How some trends stand above others and what styles will work its way down from the runways to us consumers? To satiate our curiosity on trend forecasting, we chatted to fashion and beauty director Billie Iveson from RUSSH magazine to hear her insight into exactly how it's done. And to also pinpoint what accessories will be finding their way into our shopping carts this spring.
After seasons and seasons of impressive looks on the runway, it makes you wonder how designers manage to come back with fresh creativity that can make people desire a new trend. But as they do, being right in the centre of the action at the international circuits makes it possible for the Sydney-based Iveson to be able to see the trends as they emerge. "At RUSSH, attending the international runway shows is key to forecasting our fashion content for both print and online," Iveson says. "We feature our seasonal trend report in our June/July and December/January issues, then work through the trends of the season weekly online. For example, we may want to address the fact that all designers are inspired by glamour or eclecticism. This trickles down into our upfront pages and our online shopping shoots, which focus on more 'micro' trends."
An accessories trend forecast is always a favourite for new seasons, and for spring/summer this year, we had planned on enjoying every bit of downtime by the beach with effortless jewellery and functional accessories, such as a wide-brim straw hat, statement shades, and quality leather sandals. But how close were we to Iveson's predictions? For next season's cult accessories, she suggests that we'll also be seeing a lot of talisman type jewellery personalising our outfits. "This was a big trend on the runways," she says. "And think the mixing of materials, such as seashells that look as if you could have collected them yourself but on gold necklaces."
Keep scrolling to shop next season's cult accessories.