The Must-Know Fashion Trend for Festival Season

last updated 12 March 2019

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I’ve only attended two music festivals, but after my first experience, I learned that planning out my outfits ahead of time is just as crucial as planning which artists to see (why must my favorites always overlap?). This year, my packing list includes a heavy dose of what I'm predicting will be a top trend all festival season long: snakeskin. I don't suggest ditching all those leopard prints you scooped up this past fall (in fact, please keep them for years and years), but snakeskin is looking to be the animal print of S/S 19.

Conveniently, H&M's Divided collection comes to my rescue yet again with a huge offering of super-stylish snakeskin pieces (plus a bunch of other festival fashion must-haves) I'll be swooping up before driving down to the desert this year. From a dress I'll wear as a cover-up at a pool party to the convenient crossbody that won't get in the way while I'm dancing to Ariana's set (look for me at the front of the crowd belting every last word), these are the 13 things I'm really excited to wear this festival season.

H&M + Small Shoulder Bag

H&M

Small Shoulder Bag

This crossbody is just big enough to hold the essentials (phone, sunnies, sunscreen, credit card) and just small enough not to be annoyingly in the way.

H&M + Espadrille

H&M

Espadrille

Sandals comfortable enough for walking around festival grounds all day.

H&M + Patterned Shirt Dress

H&M

Patterned Shirt Dress

Turn this tunic into a cool cover-up by wearing it unbuttoned.

H&M + Twill Shorts High Waist

H&M

Twill Shorts High Waist

For when it's really really hot out.

H&M + Short Top

H&M

Short Top

Did I even go to a music festival if I didn't post a pic in a crop top?

H&M + Bib Overall Dress

H&M

Bib Overall Dress

I love that this dress is fun on its own but would also look super cool with a tie-dye top, band tee, or snakeskin-print shirt underneath.

H&M + Denim Skirt

H&M

Denim Skirt

Don't underestimate the versatility of a denim skirt.

H&M + Jersey Dress

H&M

Jersey Dress

This snakeskin dress is the perfect unexpected layering piece.

H&M + Denim Jacket

H&M

Denim Jacket

Throw this over the above. Just don't forget to haphazardly roll up the sleeves.

H&M + Felt Hat

H&M

Felt Hat

This hat will look cool paired with Western-inspired booties.

H&M + Blouse

H&M

Blouse

I'd probably undo a couple buttons and tie a knot at the bottom.

H&M + Short Printed Sweatshirt

H&M

Short Printed Sweatshirt

I'll obviously be wearing this sweatshirt during Ariana's set in honor of her new song "NASA."

H&M + Rib-Knit Top

H&M

Rib-Knit Top

I pack a plain white tee on every trip for good measure.

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Michaela Bushkin is the associate fashion director on the branded content team. She is based in Los Angeles and is going on her sixth year at Who What Wear. Michaela has always worked in the content world, previously at Whalerock and The Zoe Report. Her current role involves executing content, photo shoots, and events for fashion brands from retailers to luxury designers and everything in between. She spends her free time online shopping (or "researching" as she likes to call it), reading at the beach, and trying as many new restaurants in L.A. as possible.