Here at Who What Wear, we’re champions of female-founded, -owned, and -operated businesses—after all, our company was founded by two fearless women. That’s why we’re launching Female Founded, a new editorial series that dives into the stories of those who launched their own businesses. Here you’ll discover who these women are, what they've accomplished, and how they style pieces from our own Who What Wear collection at Target.
Recently, I looked at my bank statement and noticed a common thread between the companies I give most of my money to. Uber, Glossier, Drybar: They all try to give you the most by doing the least. What I mean is they didn't set out to be everything to everyone, instead narrowing in on a single service or category. That's certainly the route Alli Webb took a decade ago when she launched her pillar in my bar graph of spending, Drybar. Personally, I don't know what I would have done for countless interviews and events had it not been for the ability to walk into my local Drybar blowout salon sans appointment and leave 30 minutes later with perfectly styled strands.
Drybar's success undoubtedly lies in the fact that Webb had been a professional hairstylist for almost 20 years before its start. It wasn't until 2008, at which point she'd most recently been a stay-at-home mom to her two kids, that she started her first business, Straight at Home, a mobile blowout service that would to some extent inspire her most prominent venture to date, Drybar. Well, 100-plus locations, 3000 employees, and a growing product line later, Webb claims a number of high-profile accolades, including Fortune's 40 Under 40 list and Fast Company's 100 Most Creative People in Business lineup.
Ahead, Webb reflects on her trajectory, offering advice for fellow female entrepreneurs and tips for investing wisely in a work wardrobe—all while expertly styling pieces from our Who What Wear collection.
Photographer: Paley Fairman | Makeup Artist: Dana Delaney | Stylist: Yasi Moshtael