12 Brands L.A. It Girls Are Really Into Right Now

When it comes to dressing for summer, no one does it better than L.A. girls. After all, L.A. is one of the few major American cities that stay relatively warm year-round, and cool girls know what to wear for it. Whether it’s putting together a casual beach outfit for a day in Malibu or dressing for brunch and a day of vintage shopping in Silverlake, L.A. fashion girls exude a casual-cool West Coast aesthetic perfect for warm temps.

So what brands are L.A. It girls really into this summer? Below, we’ve rounded up the fashion brands we’ve been spotting the style set wearing recently. From fun prints from L.A.-based brand Lisa Says Gah to minimalist basics from LNA Clothing, shop some of our favorite pieces from these West Coast–loved fashion brands.

Lisa Says Gah

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(Image credit: @alyssainthecity)

Lisa Says Gah remains a popular brand for lightweight and playful pieces that encapsulate a Cali-cool vibe.

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With Jéan

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(Image credit: @sshtephs)

Australian label With Jéan's summery silhouettes are perfect for L.A.'s warm weather and have caught the eye of major It girls who are attracted to its flattering and unique pieces.

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Reformation

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(Image credit: @emrata @reformation)

A forever favorite among L.A. fashion girls, Reformation's breezy and beautiful pieces continue to hold a place in every cool girl's summer wardrobe.

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LNA Clothing 

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(Image credit: @walkinwonderland)

For chic and comfortable basics L.A. girls reach for on the regular, LNA Clothing is a winner. Its tank tops and dresses have the best fit and are really nice-quality.

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Donni

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(Image credit: @rachelnosco)

For the ultimate in laid-back loungewear, L.A.-based brand Donni does not disappoint. From its signature lightweight waffle fabrics to its fun and charming accessories, it's a go-to for relaxed looks. 

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Mejuri

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(Image credit: @itsyuyann)

Mejuri's cool and relatively affordable jewelry is loved among the fashion crowd—adding a chic finishing touch to warm-weather outfits.

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Dôen

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(Image credit: @dronme)

Nothing exudes that free-spirited Cali vibe quite like Dôen's breezy tops and dresses, which are perfect for everything from mornings at the farmers market to bridal showers and backyard brunches.

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New Balance

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(Image credit: @raeannlangas)

Sneakers are an L.A. essential since they marry fashion and function. Whether you're going for a hike or pairing them with a breezy dress, New Balance sneakers continue to be a popular choice. 

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Réalisation

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(Image credit: @cassandra.cadwell)

Réalisation's pretty prints and sensual dresses are practically made for L.A.'s sweltering summers—easy to pair with sandals and heels alike.

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Mango

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(Image credit: @jen_wonders)

For affordable, trend-forward, and sleek pieces, L.A. fashion girls adore Spanish brand Mango. 

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Jacquemus

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(Image credit: @jordanarisa)

When it comes to luxury designer pieces, nothing captures the heart of L.A. fashion girls quite like the lightweight and sensuous silhouettes of Jacquemus. 

Faithfull the Brand

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(Image credit: @sshtephs)

Faithfull the Brand is loved for its vacation-ready dresses, and since L.A. often "feels" like a vacation year-round, you can see why the style set gravitates to its pieces.

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Up next, 43 under-$100 items for every summer occasion.

Judith Jones
Senior Fashion Market Editor

Judith is the senior fashion market editor at Who What Wear and has worked in fashion for nearly a decade. Judith started on the Shop Who What Wear team, creating content and managing a team of merchandisers for the Who What Wear shopping app. She later crossed over to the editorial team, where she shares the coolest, most desirable fashion market finds and brands in her shopping-focused stories and social takeovers. She has become one of the top affiliate earners during her six plus years at Who What Wear. Before working in fashion, Judith was a TV host on the PBS travel show Globe Trekker (airing on Netflix and Amazon Prime) and shared her passion for travel and food. She studied at the prestigious London Academy of Dramatic Arts as well as Stella Adler Studio of Acting in New York. She later studied fashion merchandising and design, which laid the foundation for her career in fashion.


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