The Biggest Hair Colors of 2020, as Seen on Fashion Girls
Just about every film you've ever watched that has one of those gloriously satisfying makeover scenes involves a hair transformation. Tai in Clueless got her Kool-Aid–tinted locks washed out to reveal a head full of bouncy golden-brown curls. Laney Boggs in She's All That deepened her tones and changed up her hair part for a new look. You get the point. We all live for a hair makeover moment, and what better way to change up your look right now than with a new color?
Ahead, see our roundup of the most popular hair colors of 2020, as seen on your favorite fashion influencers. From a retro-inspired shade of blonde to a pop of something unexpected, you're bound to find something you like below. Once you've picked your palette, head over to shop these haircare essentials to take care of your newly dyed locks.
Honey
Frame your face with a warm, golden glow. Achieve the effect with light-yellow highlights and golden-brown lowlights.
Glowing Red
Fiery-red locks are an ideal color for anyone looking to shake things up. The hot hue is all kinds of fun.
Pop of Pink
The pink hair trend is alive and well and looks especially cool with summer's romantic details like eyelet and lace.
Retro Platinum
There are so many shades of blonde to choose from, but why not keep it classic and clean with an ultra-bright platinum version? The upkeep is admittedly tedious, but the result is consistently cool.
Creamy Blonde
In search of something natural that will give your face a subtle lift? Look no further than creamy blonde. Don't forget to tone!
Warm Highlights
Similar to honey, adding in warm highlights is a flattering and quick way to update your existing hue.
Ash
Go with cool, gray tones for a modern shade of ash.
Up next: how hair gurus are coloring cool girls' hair right now.
Nicole Kliest is a freelance writer and editor based in New York City who focuses on fashion, travel, food, wine, and pretty much anything else that's amusing to write about. After graduating from Pepperdine University with a bachelor's in journalism and creative writing, she started her career back in 2010 as Who What Wear's photo editor and throughout the last decade has contributed to publications including Fashionista, Harper's Bazaar, Elle, The Zoe Report, PopSugar, Fodor's Travel, and several others. She also copywrites and has worked with clients such as Frame, Sea, 3x1, Intelligentsia, and others to develop brand voices through storytelling and creative marketing. She's very passionate about the ways we can improve our sustainability efforts in the fashion industry as well as cultivating content that's diverse and inclusive of all people. When she's not checking out the latest restaurant opening in her West Village neighborhood or riding her bicycle along the West Side Highway, she can be found scheming her next trip somewhere around the world. (Up next is Vienna.)
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