I See Every Fashion Editor Wear These 4 Shoe Brands

It’s a fashion editor’s role to uncover the coolest must-have finds out there in the market. I know because that’s my job (hey there!). Given that our main focus is to curate It products and sartorial inspiration, we naturally practice what we preach and embrace the need-now looks we recommend to our readers in our everyday lives. When it comes to shoes specifically, I’ve recently noticed that there are actually a few key brands we editors not only include in stories but also wear on the regular. To fill you in on the footwear lines to know, I went straight to Instagram to showcase what matters right now. Ahead, you’ll find the four shoe brands it seems every fashion editor and stylist is wearing, along with visual and shopping inspiration. Go on—you might just be one step closer to discovering your new go-to pair.

Tamara Mellon

As a co-founder of Jimmy Choo, Tamara Mellon knows shoes—hence why her namesake label of elegant boots, flats, and heels continue to be a go-to among the fashion set. 

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Nike

When it comes to sneakers, Nike consistently holds its own as one of the go-to brands to make any ensemble feel that much cooler.

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BY FAR

After launching in 2016, this Bulgarian brand now stocks some of the most covetable handbags and shoes thanks to its modern silhouettes and use of premium materials. The square-toe boots are most popular among editors.

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Stuart Weitzman

For those classic silhouettes with a contemporary twist, Stuart Weitzman is where it's at for gorgeous sandals, heels, knee-high boots, and everything in between.

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Next, check out the shoe trend celebrities will never give up.

Bobby Schuessler
Market Director

Bobby Schuessler is a fashion editor with over a decade of editorial experience covering shopping, style, and beauty. He's spent over seven years at Who What Wear, currently leading the market team to deliver highly covetable and convertible content. He creates data-driven shopping guides featuring top retialers like Nordstrom, Shopbop, and Net-a-Porter and is at the forefront of Who What Wear's shopping tentpole strategies, including Amazon Prime Day. He also works on branded content initiatives and appears on camera in video and shopping livestream franchises. He has also worked across a variety of other media brands and fashion retailers like Refinery29, PureWow, Men's Health, and Gilt covering commerce, trend reporting, women's and men's fashion, home, and lifestyle.