Every Item on My H&M Wish List Is Under $40: Here Are My Favorites
Admittedly, I used to overlook H&M, but now it's up there as one of my favorite affordable brands. I find that its clothes and accessories don't tend to date as quickly as other fast fashion brands and that the quality surpasses its affordable price tags. In fact, seldom does a day goes by where I'm not wearing a piece from H&M—and it seems this will continue well into summer, too.
Earlier this week, upon conducting my daily new-in section check of H&M's website, I couldn't help but notice that all of the pieces I was adding to my wish list were not just seasonally appropriate, but each item was also $40 and under. And now that I've safely snapped them up for myself, I've decided to share these style steals with you, too.
From vacation-ready swimwear that looks significantly more expensive than it actually is to the perfect dresses for sashaying around the city in, keep scrolling to see my edit of the best fashion editor–approved H&M buys.
Sarong skirts keep the holiday mood going long after your return flight.
Who needs designer sunglasses when the high street creates styles as beautiful as this?
If you don't want to spend lots of money on the wide-brim hat trend this season, start here.
This post originally appeared on Who What Wear UK.
Maxine Eggenberger is Who What Wear UK’s deputy editor and has over thirteen years of experience in fashion journalism. She been creating engaging and elevated style content specifically for Who What Wear UK since 2018, covering runway reports, emerging trends, long-form features, self-styled shopping stories and columns, including her edit of the best new-in buys. She ensures the highest editorial standards are met across the site, leads the editorial team in their SEO strategy and keyword planning, works closely with the beauty team on content initiatives, represents the brand at industry events, and regularly contributes to social media, including her own Who What Wear UK TikTok franchise, French Style Fridays. Previously, Maxine appeared on ITV's This Morning in her own fashion segment and has interviewed countless celebrities—everyone from Victoria Beckham to Oscar winner Lupita Nyong’o.
Prior to Who What Wear UK, Maxine’s career began when, after completing her first-ever internship at Look magazine, she was offered a position on the brand's fashion desk. She accepted, leaving university a year early in the process. Her passion and natural talent for writing and styling meant she swiftly rose through the ranks to become the title's fashion news and commercial content editor, with a stint as InStyle.co.uk’s fashion and beauty writer along the way. She later served as Look’s acting Editor in Chief, overseeing both print and digital, before embarking on a successful freelance career, working with Grazia, The Pool, and Marie Claire amongst others.
Maxine is based remotely from her countryside home near Edinburgh where she spends her downtime renovating her house, walking her dogs, hosting friends and trying to master the art of making Old Fashioned cocktails.
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