There's no doubt that my British upbringing and considerable time spent in Europe have influenced my sartorial choices (even after living in the US for over 12 years). That being said, I'll always be faithful to a handful of European brands that make up my go-to look. While you'll unquestionably be familiar with many of these retailers (hello, Zara!), there are several listed below you may not have heard of. Luckily, practically all of them can be shipped to the U.S. (hurrah!).
As a 30-something, I now shop more strategically than past years by opting for wear-forever pieces I can wear on rotation for work, to parties, and at the weekends. These British, French, and Spanish brands listed below are the ones that I wear on repeat and can always rely on to look chic and get me out of any fashion pickle. So whether you have $50 to spend or $500, there's a little something for every budget and taste.
The chic Parisian label exudes that effortlessly cool French-girl style we all want to emulate. I particularly love its selection of tweed dresses, jackets, and cardigans that add instant polish to any look as well as its chic midi and miniskirts that I love to mix and match with my staple sweaters.
Created by french influencer Jeanne Damas—who is known for her effortlessly chic Parisian style—Rouje is a go-to destination if you're looking for flattering dresses, blouses, and cardigans that exude a vintage charm.
A favorite among the fashion Insta set, I've become utterly obsessed with the Parisian brand's selection of elevated silk dresses, high-neck blouses, and timeless closet staples that are perfect for work, nights out, and everything in between.
Determinedly unique and trés French is how Sezane describes its brand (they're undoubtedly my go-to for effortless everyday pieces). Whether I'm looking for a pretty blouse to pair with my jeans for work or a staple tee for the weekend‚ there's always something with unique detailing.
This British high-street brand is universally adored for its affordable and supremely on-trend pieces. If I'm looking to get up-to-date on what's hot, I'll head straight to its new-in section. I particularly love the brand's day-to-night blouses and pretty statement dresses that often go viral.
Warehouse is another UK high-street favorite that sells everything from elevated basics to beautiful going out dresses. It's been an affordable favorite of mine for some time and is currently available at ASOS.
I'm betting most Brits have a fond attachment to the British department store Marks and Spencer. It's been around ever since I remember (I bought my first school uniform there!) and the classic retailer still delivers on classically cool pieces that will last you a lifetime.
Despite the Italian name, Massimo Dutti is a Spanish company and one of Zara's sister brands. Its pieces are elevated, timeless, and feel and look seriously luxurious. Plus, the leather accessories are lust-worthy.