9 Emerging Brands That Will Define Street Style This Month

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(Image credit: Getty Images)

Working in fashion comes with plenty of moments to feel inspired, whether it’s experiencing a runway show, seeing a photo shoot come to life, or watching the industry come together in support of important initiatives such as sustainability. Personally, one of the things that inspire me most is the discovery of new talent. Whether uncovering a brand on Instagram or an emerging label at fashion week, I always get a ping of excitement when I find fresh designers that bring new voices to the world of fashion.

Often, young talent is spotted early on the street style scene with a mix of in-the-know editors, buyers, and influencers wearing the brands they support. So which up-and-coming labels should we expect to see this season? Ahead, I’m highlighting nine emerging brands that will define street style this month. From affordable pieces to investment buys, these are the cool fashion brands to know about now.

Frankie Shop

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(Image credit: @greceghanem)

Frankie Shop is already a favorite on the street style scene, and I expect it will blow up this year. It has a great collection of tailored separates that hit on the year's biggest trends. With price points that mostly hit under $300, this is a brand to add to your must-buy list.

Shop Frankie Shop:

Young Frankk

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(Image credit: @youngfrankk)

I recently learned about L.A.-based jewelry brand Young Frankk and immediately fell in love with its beautiful (and affordable) pieces. Moda Operandi's fashion director, Lisa Aiken, was recently snapped wearing its designs, a surefire sign others will soon follow.

Shop Young Frankk:

Aje

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(Image credit: @thestylestalkercom)

I discovered Sydney-based brand Aje last year during Australian Fashion Week. It does volume well—a street style favorite—so you'll find cool puff-sleeve dresses and voluminous tops in this collection.

Shop Aje:

A.W.A.K.E Mode

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(Image credit: @annarvitiello)

London-based brand A.W.A.K.E Mode has already been snapped on the street style scene this season, including an outfit worn by Who What Wear's editor in chief, Kat Collings. It excels at asymmetrical silhouettes and playful designs, such as its padded Lucy tote.

Shop A.W.A.K.E. Mode:

Remain Birger Christensen

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(Image credit: @angelafink)

More and more rising brands are emerging from Copenhagen, and Remain Birger Christensen is the latest to keep an eye out for. It has a sophisticated take on suiting and tailored pieces that have already been huge on the street style scene this year.

Shop Remain Birger Christensen:

Michael Lo Sordo

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(Image credit: Getty Images)

Australian designer Michael Lo Sordo is a master of eveningwear, but his latest collections are full of luxe tailored pieces that have already been spotted on the street at New York Fashion Week. I expect we'll be seeing many more of his designs worn by the fashion set in the upcoming season.

Shop Michael Lo Sordo:

Christopher Esber

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(Image credit: @deborabrosa)

Fashion loves a return to the '90s, and Christopher Esber does it in the best possible way. These tie-waist pieces seem destined for a street style look—mark my words.

Shop Christopher Esber:

Gauge81

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(Image credit: @jen_wonders)

Amsterdam-based brand Gauge81 is brand new to this editor, but I can already see its stunning pantsuit sets and sheer tops being a favorite among fashion insiders.

Shop Gauge81:

Peter Do

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(Image credit: Getty Images)

A Celine alum who worked with Phoebe Philo, Peter Do brings refined pieces and sculptural construction to his beautiful designs. The statement-making clothing is basically born to be snapped on the street.

Shop Peter Do:

Next, discover four foolproof blazer outfits.

Associate Director, Special Projects

Kristen Nichols is the Associate Director, Special Projects at Who What Wear with over a decade of experience in fashion, editorial, and publishing. She oversees luxury content and wedding features, and covers fashion within the luxury market, runway reporting, shopping features, trends, and interviews with leading industry experts. She also contributes to podcast recordings, social media, and branded content initiatives. Kristen has worked with brands including Prada, Chanel, MyTheresa, and Luisa Via Roma, and rising designers such as Refine and Tove, and her style has been featured in publications including Vogue.com, Vogue France, WWD, and the CFDA. Before Who What Wear, Kristen began her career at Rodarte, where she worked on assistant styling, photo shoots, and runway shows, and at Allure, where she moved into print and digital editorial. She graduated from the University of Southern California, where she studied art history and business, and currently lives in New York.