Picture this: It's 2012 and log onto Youtube. In the mix of makeup tutorials using Urban Decay's widely loved Naked Palette and prank videos, you find your favorite beauty gurus and vloggers sharing what's inside their bags. The video trend was widely popular, and from their beauty staples to the random assortment of items they kept with them, viewers were eager to know. I was in high school around the time, and even though the only thing in my bag at the time were textbooks, I couldn't help but let my curiosity win and watch what everyone was keeping in their black hole of a handbag.
While nostalgic trends have been heavily resurfacing as of late, I thought I'd relive these videos and ask my fellow Who What Wear editors about the must-have items they keep in their bags, along with their current handbag pick. What one keeps in their bag is something more personal than you may think, as it can tell a short story about someone and how they think their day and what they'd need in any situation. Some like to keep their supplies minimal while some like to come prepared with everything. If you're curious to see what fashion editors keep on them when they're about and about, then keep scrolling.
I love how Y2K shoulder bags have come back, and I wanted something that adapted the style but felt a little more luxurious and wouldn't break the bank. This bag does exactly that, and it surprised me with how much it can actually fit.
I always have my AirPods with me. I've started listening to podcasts avidly recently, and sometimes I just need to play some tunes. I got this cute case for them simply because it makes me happy whenever I take them out.
Maskne has been my worst enemy this past year, and I go through pimple patches like crazy. When I found this 32 pack at my local target, I knew I had to grab it. I keep it in my bag to put one on any blemishes under my mask when I'm out and about, and they do a great job.
I'm notorious for losing my cardholders, so I was a little nervous when my sister gifted me this wallet for my graduation. Not trying to jinx it, but I've kept great care of it so far, and I know it's something I'll keep for years.
I'm guilty of having multiple lipsticks in my purse at once, but this one by Rare Beauty just tops any formula I've used before. It's soft and long-lasting without being too matte and feels incredible on your lips.
"As impractical as it sounds, I have had a steady obsession with mini bags in all their forms, from Jaquemus's Le Chiquito to Telfar's Small Shopping Tote. I can't get enough of these baby bags, which means what's in my bag is only the streamlined essentials. "
"Even pre-pandemic, I always had the sanitizer on-deck. Right now, you can't raid my purse without finding Aeria NYC's scented sanitizer. It does the trick and smells good, which is a win-win for me. "
"Even with a mask on, I still always carry lipgloss in my bag. Sure, no one will see it, but I love rocking a shade underneath my mask purely for me, and who wouldn't want to wear and carry Rare Beauty's Nearly Berry Gloss just for the fun of it? "
"After years of using tiny bags, I'm so happy to have one that can actually fit all of the things I like to tote around. The Cleo bag is truly the perfect size, and it feels really sturdy and kind of indestructible (although I won't be testing this)."
"I don't make big purchases often but have always been a proponent of investment bags because they're something I just hold onto forever. Case in point? My Prada nylon messenger bag—the first major fashion purchase I ever made. It's a piece that I've had for years and years and still wear on repeat to this day."
"While I love snapping photos on my phone, there's something so special about film, so I always carry a disposable camera with me. I studied film photography growing up, so will always have a soft spot for it."
"This Kozha Numbers crossbody has been my go-to bag lately. I love that it's a classic bag shape but has such a unique look to it with the 'pierced' details, and clearly, I'm not the only one who thinks so since people are constantly stopping me to inquire about it."
"I wear this tinted lip balm every day. With hydrating hyaluronic acid and a natural blush tint, it makes for the perfect everyday lip product, and I truly won't go anywhere without it now. Plus the packaging is kind of futuristic, which makes applying it a delight."