The 5 Items Our UK and US Editors Have on Their 2021 Wish Lists

Something I’m often asked is, who do editors look to for fashion advice? Naturally, I rely on my friends just like anyone else—they’re more honest than a mirror and have saved me from buying things in a moment of pure sartorial lust that, in hindsight, I know I would have regretted. Then, of course, there are other editors; my colleagues whose tastes I trust implicitly. In fact, at the start of any new season, I'm always keen to learn which pieces have caught their eye—it is, after all, an editor's job to tell you which buys are the best.

So, I decided to do just that—ask Who What Wear’s editors from both sides of the Atlantic which items are on their new season wish lists. As a treat, I’ve shared their suggestions with you below. Essentially a master document featuring every noteworthy garment or accessory on the market right now, you’ll have to move quickly, as I can guarantee these pieces are going to fly. 

HANNAH ALMASSI, UK EDITOR IN CHIEF

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(Image credit: @hannahalmassi)

SHOP HANNAH'S WISH LIST:

INDYA BROWN, US MARKET EDITOR

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(Image credit: @indyabrown)

SHOP INDYA'S WISH LIST:

EMMA SPEDDING, UK EDITOR

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(Image credit: @speddingemma)

SHOP EMMA'S WISH LIST:

KRISTEN NICHOLS, US SENIOR EDITOR

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(Image credit: @kristenmarienichols)

SHOP KRISTEN'S WISH LIST:

NELL BLOCK, UK ASSISTANT EDITOR

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(Image credit: @nellblock)

SHOP NELL'S WISH LIST:

YUSRA SIDDIQUI, US ASSISTANT MARKET EDITOR

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(Image credit: @thatgirlyusra)

SHOP YURSA'S WISH LIST:

JOY MONTGOMERY, UK SHOPPING EDITOR

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(Image credit: @joy_monty)

SHOP JOY'S WISH LIST:

ZOE ANASTASIOU, UK FASHION AND SOCIAL MEDIA EDITOR

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(Image credit: @zoepopi)

MAXINE EGGENBERGER, UK CONTRIBUTING EDITOR

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(Image credit: @maxineeggenberger)

SHOP MAXINE'S WISH LIST:

Next Up, Spring/Summer 2021 Trends: The Most Important Fashion Looks You Need to Know

Maxine Eggenberger
Deputy Editor

Maxine Eggenberger is Who What Wear UK’s deputy editor and has over thirteen years of experience in fashion journalism. She been creating engaging and elevated style content specifically for Who What Wear UK since 2018, covering runway reports, emerging trends, long-form features, self-styled shopping stories and columns, including her edit of the best new-in buys. She ensures the highest editorial standards are met across the site, leads the editorial team in their SEO strategy and keyword planning, works closely with the beauty team on content initiatives, represents the brand at industry events, and regularly contributes to social media, including her own Who What Wear UK TikTok franchise, French Style Fridays. Previously, Maxine appeared on ITV's This Morning in her own fashion segment and has interviewed countless celebrities—everyone from Victoria Beckham to Oscar winner Lupita Nyong’o.

Prior to Who What Wear UK, Maxine’s career began when, after completing her first-ever internship at Look magazine, she was offered a position on the brand's fashion desk. She accepted, leaving university a year early in the process. Her passion and natural talent for writing and styling meant she swiftly rose through the ranks to become the title's fashion news and commercial content editor, with a stint as InStyle.co.uk’s fashion and beauty writer along the way. She later served as Look’s acting Editor in Chief, overseeing both print and digital, before embarking on a successful freelance career, working with Grazia, The Pool, and Marie Claire amongst others.

Maxine is based remotely from her countryside home near Edinburgh where she spends her downtime renovating her house, walking her dogs, hosting friends and trying to master the art of making Old Fashioned cocktails.