This Affordable Shoe Brand Is 33% More Popular Than It Was Last Year
If you grew up in the '90s and/or know anything about fashion from that decade, there's probably a special place in your heart for Dr. Martens. I, for one, remember my first pair of Dr. Martens boots like it was yesterday, and how cool I felt when wearing them. That nostalgia, and the fact that all things '90s are now (still) cool, probably has something to do with the impressive return to popularity the brand has experienced as of late.
In case you had any doubt, Footwear News just confirmed exactly how popular Dr. Martens are right now. The brand made its earnings public today for the year ending in March 2018, and the data shows that earnings climbed 33% to a whopping $57.4 million, with sales advancing 20%. They also pointed out that sales for the Originals category, which is a favorite of It girls like Gigi Hadid (pictured above), Kaia Gerber, and Hailey Baldwin, represents 55% of the brand's total revenue, rising by 29% over the past year.
Feeling the need to have a new pair of Dr. Martens in your life? I feel you. See how cool girls are styling them on Instagram and shop my picks below.
Allyson is a senior editor for Who What Wear. She joined the company in 2014 as co-founder Katherine Power's executive assistant and over the years has written hundreds of stories for Who What Wear. Prior to her career in fashion, Allyson worked in the entertainment industry at companies such as Sony Pictures Television. Allyson is now based in Raleigh, North Carolina, and is originally from Baton Rouge, Louisiana. She holds a BFA in theater. Her path to fashion may not have been linear, but based on the number of fashion magazines she collected as a child and young adult, it was meant to be.
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