The Summer It Bag Every Fashion Insider Already Owns

Dior just released its latest buzzy bag, the 30 Montaigne—named for the house’s flagship address in Paris. Designed by Maria Grazia Chiuri and first spotted on the Dior pre-fall 19 collection, the box bag is inspired by silhouettes from the 1960s and adorned with a shoulder strap and the brand’s signature CD clasp on the front. There are five shades in calfskin leather as well as two canvas logo versions.

Today, Dior rolled out the bag by debuting a new campaign shot with Jennifer Lawrence as well as a robust influencer campaign. We’re anticipating that Dior’s 30 Montaigne will be one the most in-demand It bags for the summer months ahead. If you, like me, have been anticipating the release, you can now add it to your shopping cart. Ahead, see images from the campaign, how fashion insiders are wearing it, and shop the bag for yourself.

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Dior ambassador Jennifer Lawrence shot in a new campaign for the release of the 30 Montaigne bag.

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Shop the bag:

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Shop the bag:

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Up next? The 15 cult fashion brands every insider owns.

Associate Director, Special Projects

Kristen Nichols is the Associate Director, Special Projects at Who What Wear with over a decade of experience in fashion, editorial, and publishing. She oversees luxury content and wedding features, and covers fashion within the luxury market, runway reporting, shopping features, trends, and interviews with leading industry experts. She also contributes to podcast recordings, social media, and branded content initiatives. Kristen has worked with brands including Prada, Chanel, MyTheresa, and Luisa Via Roma, and rising designers such as Refine and Tove, and her style has been featured in publications including Vogue.com, Vogue France, WWD, and the CFDA. Before Who What Wear, Kristen began her career at Rodarte, where she worked on assistant styling, photo shoots, and runway shows, and at Allure, where she moved into print and digital editorial. She graduated from the University of Southern California, where she studied art history and business, and currently lives in New York.