A Day in the Life of a Sydney Fashion Publicist

Amanda Bardas

Publicists hold one of the most important roles in the fashion industry. It's a fast-paced, and stressful role, and to be successful, you essentially need to be one step ahead of everyone else—always. A publicist needs to be on call for editor requests, celebrity gifting and placement, client management and activations—all while planning the next strategic move for their brands. Basically, they have their work cut out for them, and while our days are busy as editors, we want to know what happens on the average day of a busy Sydney fashion publicist. 

We tracked down Montarna McDonald, founder and director of The Audience Agency, to find out exactly what her day looks like.

Keep scrolling to take a peep into her busy schedule, and then let us know in the comments below what other careers you'd like to hear from.

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