The Cool Fashion Brands I'm Stalking Now

I used to be a pretty big IRL shopper. I would comb the department stores and small boutiques in hopes of discovering a cool new piece that I just had to have in my closet. And, often, I would also uncover on-the-rise brands that I had never heard of before. These days, though, I’m doing less and less shopping in brick-and-mortar stores. Instead, my method of discovering cool fashion brands has been Instagram.

What’s interesting to me about this way of finding new design talents is that the brands come from all over the world, and often, they’re small labels that probably wouldn’t be on my radar otherwise. Ahead, I’m breaking down some of the cool up-and-coming fashion brands I learned about through some Instagram deep dives—and yes, I want to add pieces from each of these cool brands to my summer wardrobe.

Paris Georgia



I first learned about Paris Georgia when I spotted it on French It girl Sabina Socol. The brand's cool version of '90s minimalism is exactly what I love to wear.

Olivia Rose



Olivia Rose is a British label that specializes in beautiful tops, and here's the coolest part: Each item is handmade to order by Olivia herself. 

With Jéan



With Jéan has your summer wardrobe covered. Like the name implies, the Australian brand was founded after two friends wanted to design the perfect tops to wear "with jeans." Since then, they've also added the perfect collection of cool dresses and jackets.

Georgia Alice



New Zealand–based brand Georgia Alice has an amazing collection of reworked staples that are expertly crafted in luxe materials like satin and tulle.




If you're looking for elevated basics, head straight for NY-based Liana. The brand focuses on off-duty staples like T-shirts and loungewear pants but uses fabrics like velvet and Lurex to make them feel special.

If you want to know what I'll be wearing next month, these brands will give you some clues.