The New Logo It Bag Your Most Stylish Friend Is Already Saving For

Allyson Payer

Most seasons, a new It bag inevitably emerges post-fashion month. Oftentimes, said It bag is a Chloé bag. The brand has long had a devoted tribe of #chloegirls, who proudly display their It bags on Instagram and throughout fashion month. Designing versatile influencer-approved It bags is a legacy that creative director Natacha Ramsay-Levi has picked up where Clare Waight Keller (who moved on to Givenchy) left off, and the new Chloé C Bag is excellent proof of that. What we love about it is that it's a distinctive yet bold take on the logo bag trend, with simply a large gold C at the clasp. And as with most Chloé bags, it comes in a variety of shades and sizes to suit every fancy.

Over the past month, the various fashion weeks' showgoers toted around their Chloé C Bags in droves (see the proof below), particularly in Paris. Now, it's safe to assume that some of these #chloegirls were gifted the bags (their called influencers for a reason), but it was still quite mind-blowing how many fashion insiders have clearly taken a strong liking to the bag. We're quite certain that plenty in-the-know people have taken note and are already saving up for one... it's probably going to be around for a while, given how classic it is.

Keep scrolling to see how some of the world's most stylish women are wearing the Chloé C Bag, and shop a few various iterations for yourself.

Explore: Chloe, bags, Bag, Handbags

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