15 Cheap Makeup Products That Look Surprisingly Expensive

There's a lot to love about high-end makeup: the luxurious packaging; the chic look of those brand-name palettes and tubes sitting on your vanity; the trend-forward, high-quality shades and formulations. Of course, not all pricey makeup lives up to its price tag, but for makeup gurus on a budget, it can be significantly more challenging to find cheap products that re-create the high-end feel of more expensive favorites.

Here at Who What Wear Beauty, we've put our makeup snobbery to good use, holding under-$20 products to the same standard as the highest-end foundations, blushes, mascaras, and more that we try. The result? This list of 15 cheap makeup products—both brand-new launches and tried-and-true classics—that cost as little as $1 apiece but feel expensive thanks to their packaging, color payoff, staying power, and shade selection. Keep scrolling to see our picks.

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Amanda Montell
Features Editor

Who's your beauty icon?

Tie among Linda Rodin, Hari Nef, and David Bowie.

Who are your 5 favorite people to follow on Instagram?

@petracollins @katiejanehughes @alwaysjudging @bonnyrebecca @hotdudesreading

What's the beauty essential you can’t live without?

If I have some brow gel and Sisley's Phyto-Lip Twist, I'm good to go forever.

What's your desert island album?

Death Cab for Cutie's Transatlanticism

What's your favorite Byrdie.com story?

Game of Thrones's Nathalie Emmanuel looks so achingly beautiful in our feature with her that I think it's gonna have to be that!