Yes, Brown Is the New Beige—These 11 Outfits Prove It

The past few seasons have been dominated by the color beige. From stick-of-butter dressing to oat-milk outfits, the light neutral was all we could talk about—until now, that is. Yes, I'm here to declare that there's a new color trend in town, and I think you'll be surprised to find just how chic it can be. Rich shades of chocolate brown and cocoa were spotted in abundance on the F/W 20 runways and even more currently splashed across the Instagram feeds of our favorite fashion girls, confirming that the warm hue has staying power.

Designers like Bottega Veneta and Prabal Gurung embraced the color trend and presented head-to-toe brown looks on their runways although according to Nanushka, brown also pairs well with neutrals like taupe and hazelnut. While brown has historically been a color to avoid at all costs (we've even brought in the experts to show us how it's done), these new brown outfits are proving just how chic and modern the color can be. It's all about the right styling (with lots of neutrals) and playing with textures.

Look no further than the below runway and Instagram report to find the chicest ways to wear the nutty brown hue now.

On the F/W 20 runways:
Bottega Veneta fall 2020 runway

Photo:

Courtesy of Bottega Veneta

Bottega Veneta provided us with a rather chic and cold weather–ready way to wear brown now: brown leather outerwear. 

Nanushka fall 2020 runway

Photo:

Courtesy of Nanushka

Chocolate brown and taupe fused together flawlessly at Nanushka, where many of the looks incorporated a palette of these warm tones. One takeaway? Snakeskin print pairs particularly well with brown.

Prabal Gurung F/W 20 runway

Photo:

Courtesy of Prabal Gurung

Prabal Gurung made a strong case for chocolate brown eveningwear. We're keeping our eyes peeled as the holiday season approaches.

Jil Sander fall 2020 runway

Photo:

Courtesy of Jil Sander

The tailoring at Jil Sander was superb and this look offers a reason to break archaic fashion rules and wear brown alongside black accessories.

On the fashion set:
brown outfits

Photo:

@frannfyne

The easiest way to try the color trend is through of rich-toned fall dress, which just so happens to look exceptional with gold jewelry.

Another A+ example of styling chocolate brown alongside neutrals like taupe.

A polo-neck dress is a very "right now" way to wear brown.

A boxy suiting look makes the somewhat intimidating color much more approachable.

Proof that the color plays well with the beige.

Now this is an outfit I can see myself living in for the foreseeable future.

Take note: Some of the coolest prints of the moment involve chocolate brown. 

Does it get any easier than a matching set? No, no it doesn't.

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