The past few seasons have been dominated by the color beige. From stick-of-butter dressing to oat-milk outfits, the light neutral was all we could talk about—until now, that is. Yes, I'm here to declare that there's a new color trend in town, and I think you'll be surprised to find just how chic it can be. Rich shades of chocolate brown and cocoa were spotted in abundance on the F/W 20 runways and even more currently splashed across the Instagram feeds of our favorite fashion girls, confirming that the warm hue has staying power.
Designers like Bottega Veneta and Prabal Gurung embraced the color trend and presented head-to-toe brown looks on their runways although according to Nanushka, brown also pairs well with neutrals like taupe and hazelnut. While brown has historically been a color to avoid at all costs (we've even brought in the experts to show us how it's done), these new brown outfits are proving just how chic and modern the color can be. It's all about the right styling (with lots of neutrals) and playing with textures.
Look no further than the below runway and Instagram report to find the chicest ways to wear the nutty brown hue now.
On the F/W 20 runways:
Courtesy of Bottega Veneta
Bottega Veneta provided us with a rather chic and cold weather–ready way to wear brown now: brown leather outerwear.
Courtesy of Nanushka
Chocolate brown and taupe fused together flawlessly at Nanushka, where many of the looks incorporated a palette of these warm tones. One takeaway? Snakeskin print pairs particularly well with brown.
Courtesy of Prabal Gurung
Prabal Gurung made a strong case for chocolate brown eveningwear. We're keeping our eyes peeled as the holiday season approaches.
Courtesy of Jil Sander
The tailoring at Jil Sander was superb and this look offers a reason to break archaic fashion rules and wear brown alongside black accessories.