8 Cool Brands French Girls Are Wearing Right Now

If you read Who What Wear regularly you'll probably be aware that we're pretty much obsessed with French-girl style over here—from the basics they wear on repeat to the trends they love (and don't) to the skincare brands they're loyal to. Today, we're digging a little deeper into the brands French girls are wearing and loving right now, from both European and U.S. We combed through a plethora of French-girl Instagrams to find the pieces that they can't get enough of. So if you're looking to break out of your regular Zara programming, then keep reading to get inspired by that effortless French-girl aesthetic and shop our favorite picks from each brand.

Rouje

brands-french-girls-love-288829-1598475769845-main

(Image credit: @lenafarl)

It's not surprising that French girls flock to the pretty prints and flattering silhouettes of Jeanne Damas's Parisian brand, Rouje. This summer we've seen effortless floral dresses and silky vintage-inspired pieces all over the 'gram.

brands-french-girls-love-288829-1598478388481-main

(Image credit: @vanessa_perroud)

Shop:

Réalisation

brands-french-girls-love-288829-1598477844792-main

(Image credit: @hannalhoumeau)

The Australian fashion label has long been a favorite amongst the French fashion set who gravitate towards Réalisation's simple yet striking slip dresses and skirts in the coolest prints.

brands-french-girls-love-288829-1598477933116-main

(Image credit: @tamaramory)

Shop:

Faithfull the Brand

brands-french-girls-love-288829-1598474120509-main

(Image credit: @annelauremais)

Faithfull the Brand is rooted in the spirit of travel, and French fashion girls can't get enough of the vintage-inspired prints and fabrics the Indonesian-based brand has to offer.

brands-french-girls-love-288829-1598480370873-main

(Image credit: @emanuellek_)

Shop:

MaisonCléo

brands-french-girls-love-288829-1598472571793-main

(Image credit: @vikilefevre)

Created by French mother and daughter duo, MaisonCléo's small, romantic collection is all handmade and usually sells out super fast.

brands-french-girls-love-288829-1598481053700-main

(Image credit: @annelauremais)

Shop:

Free People

brands-french-girls-love-288829-1598474993481-main

(Image credit: @basictouch)

French girls have quickly caught on to the relaxed and relatively affordable pieces that U.S brand Free People has to offer—from versatile basics to charming dresses.

brands-french-girls-love-288829-1598481612643-main

(Image credit: @sabinasocol)

Shop:

Imparfaite Paris

brands-french-girls-love-288829-1598472396184-main

(Image credit: @lauriezanolettihair)

We all know how much French girls love their unique vintage finds. Imparfaite Paris is one of their go-to online vintage shops where they'll buy everything from vintage Levi 501's to the prettiest pre-loved blouses.

brands-french-girls-love-288829-1598482765587-main

(Image credit: @louvills)

Shop:

Jacquemus

brands-french-girls-love-288829-1598474538170-main

(Image credit: @sabinasocol)

French designer Simon Porte of the acclaimed brand Jacquemus has won the hearts of French women looking to invest in fresh, modern, and simple designer pieces with that certain Provençal-inspired aesthetic.

brands-french-girls-love-288829-1598483309556-main

(Image credit: @slipintostyle)

Shop:

Marcia

brands-french-girls-love-288829-1598474044180-main

(Image credit: @tamaramory)

Locally made in France, sustainable brand Marcia makes the most alluring dresses that are guaranteed to garner a myriad of compliments.

brands-french-girls-love-288829-1598483708194-main

(Image credit: @camillecharriere)

Shop:

Up next, here's how French girls do stay-at-home style.

Judith Jones
Senior Fashion Market Editor

Judith is the senior fashion market editor at Who What Wear and has worked in fashion for nearly a decade. Judith started on the Shop Who What Wear team, creating content and managing a team of merchandisers for the Who What Wear shopping app. She later crossed over to the editorial team, where she shares the coolest, most desirable fashion market finds and brands in her shopping-focused stories and social takeovers. She has become one of the top affiliate earners during her six plus years at Who What Wear. Before working in fashion, Judith was a TV host on the PBS travel show Globe Trekker (airing on Netflix and Amazon Prime) and shared her passion for travel and food. She studied at the prestigious London Academy of Dramatic Arts as well as Stella Adler Studio of Acting in New York. She later studied fashion merchandising and design, which laid the foundation for her career in fashion.


Read full bio