Is It Just Me, or Are Bows All Over Instagram?

Mirror, mirror, on the wall, who’s the fairest Instagram trend of all? My friends, sure, hair clips, headbands, and pearls are the fairest here so true, but bows are a thousand times more beautiful to you. I can’t get these darn rhymes out of my head (I’m a new mom), but it turns out it’s a great way to introduce fashion’s newest obsession!

Bows in all shapes and sizes have been dominating our Instagram feeds this season, adorning shoes, tops, dresses, and messy ponytails alike. The sweet embellishment made its mark on the S/S 19 runways in many forms—from delicate crystal-bow headbands at Miu Miu to romantic dresses tied at the waist with bows at Marc Jacobs.

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(Image credit: Marc Jacobs/Getty Images)

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(Image credit: Miu Miu/Getty Images)

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(Image credit: Emilia Wickstead/Getty Images)

They also made a star appearance at the Golden Globes thanks to Nicole Kidman, Julianne Moore, and Kaley Cuoco. Heck, even Kate Middleton is a fan—proving the romantic detail is worth giving a whirl in our own wardrobes. So how do we wear Instagram's favorite accessory? Bows add a charming touch to a simple jeans and tee combo. For a statement look, try a bow embellished jacket or dress guaranteed to garner compliments. Or for a quick and easy look, tie a ribbon around undone hair. Effortlessly chic. Bows are a buzz. And we couldn’t be more Happy. See how fashion girls are wearing theirs and shop our favorites below.

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Up next, the simplest way to earn tons of compliments for under $20.

Judith Jones
Senior Fashion Market Editor

Judith is the senior fashion market editor at Who What Wear and has worked in fashion for nearly a decade. Judith started on the Shop Who What Wear team, creating content and managing a team of merchandisers for the Who What Wear shopping app. She later crossed over to the editorial team, where she shares the coolest, most desirable fashion market finds and brands in her shopping-focused stories and social takeovers. She has become one of the top affiliate earners during her six plus years at Who What Wear. Before working in fashion, Judith was a TV host on the PBS travel show Globe Trekker (airing on Netflix and Amazon Prime) and shared her passion for travel and food. She studied at the prestigious London Academy of Dramatic Arts as well as Stella Adler Studio of Acting in New York. She later studied fashion merchandising and design, which laid the foundation for her career in fashion.


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