Zara Just Made an Entire Collection Around This "Boring" Trend
Just this week, Zara chose to not only hop on one of the biggest fall 2019 fashion trends but to create an entire collection based on it. Less a trend and more a way of dressing, the bourgeoisie look is embodied by prioritizing styling over It items, elevated separates over frivolity, and minimalism over maximalism. It's that last statement that has driven onlookers to see this trend as "boring" because compared to most others, it honestly kind of is—but in the best way possible. Shopping for this new wave of dressing takes serious intentionality as you are attempting to achieve an overall theme rather than a particular trend or statement piece.
Well, thanks to Zara, buying into the bourgeoisie trend has never been easier, and we have the brand's Keep It Uptown collection to thank for that. The new editorial and collection to match include all the right pieces one would need to fully take on the bourgeoise lifestyle, including checked blazers, knee-high boots, pleated midi skirts, and more. In case you're still a bit lost on what this trend is supposed to look like, read this and then scroll through the new Zara products ahead. They might seem boring on their own, but pair a few of the pieces together and you'll be on-trend for fall before you know it.
Wear these with ecru jeans and a tan cashmere sweater for a fall look to kill.
Eyelet in the fall is the breath of fresh air your seasonal wardrobe needs.
The two-tone fabrication on this boot makes it look so expensive.
Speaking of boots, find out which boot styles we are dumping this season and which we're buying instead.
Lauren Eggertsen is currently the editorial director of Who What Wear and has worked at the company for over eight years, where she started as an associate editor and has since worked her way up. Lauren has over 10 years of experience in the fashion editorial space, starting her career with internships at Marc Jacobs, Marie Claire, and The Zoe Report, where she was later hired as their editorial assistant. Lauren has worked in the Los Angeles and New York Who What Wear offices but currently calls L.A. home. It is here where she leads and manages Who What Wear's fashion team and oversees all day-to-day editorial content and large tentpole moments. This includes all of the runway, trend, and shopping-driven content that ultimately helps to build a strong brand reputation within the industry. Lauren's role also includes helping to set the fashion direction for all original photo shoots and often styles many of the celebrity cover shoots, including big names like Kaia Gerber, Normani, and Kristen Stewart.
She has also attended multiple fashion weeks, including New York, London, Milan, and Paris, where her personal style has been featured on sites such as Vogue, Harpers Bazaar, and Elle. She prides herself on discovering and supporting small brands and on her knack for a good vintage shopping find. When she isn't working, she enjoys researching and dining at reputable restaurants around both her neighborhood and the globe.
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