The Y2K Beauty Capsule: Every Iconic Product You Loved and the 2021 Versions

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(Image credit: Getty Images)

Is it just me, or is the resurgence of Y2K everything kinda the best thing that could happen post-pandemic? Sure, 2000s-era trends were beginning their epic comeback prior to the worldwide lockdown, but those early aughts beauty and fashion nods have only gained momentum in the interim, reaching a fever-pitch just in time for the world’s slow but sure re-opening. And really, what could be better? Y2K-centric trends brim with color, fun, and a whimsical retro edginess that, after an incredibly stressful year, feels like a brothy slurp of chicken soup for the soul. 

On the fashion side, we have nostalgia-inducing fodder like colorful sunglasses, flatform flip-flops, glitzy tube tops, baguette bags, and baby tees to revel in, and the latest beauty launches are serving up just as many yummy throwbacks: sugary-sweet fragrances, glimmering skin glosses, personalized bedazzled hair clips… Basically anything and everything you’d need to fit right in with the casts of Bring It On, Crossroads, or your favorite Mary-Kate and Ashley movie.

Inspired, I’ve taken it upon myself to create the ultimate Y2K beauty capsule. Not only will it serve as a spirit-warming trip down memory lane, but it just might give your beauty M.O. a nostalgic jolt of zing just in time for summer. Below, you’ll find 12 of the most essential Y2K beauty products you most definitely owned (or wanted!) in the early 2000s, alongside the newer, 2021 versions that make the throwback feel a little more sophisticated and on-trend. Keep scrolling! You’re in for a treat.

If you loved glitzy cosmetic compacts like this…

You'll freak out over…

If you loved sweet-as-cotton-candy fragrances like this…

You'll freak out over…

If you loved scented, sparkling body powders like this…

You'll freak out over…

If you loved body mists from Victoria's Secret or Bath & Body Works…

You'll freak out over…

If you loved bedazzled hair tools and accessories…

You'll freak out over…

If you loved hair-lightening products like this…

You'll freak out over…

If you loved styling gel like this…

You'll freak out over…

If you loved wet, lash-lengthening mascaras like this…

You'll freak out over…

If you loved anything that claimed to magically make zits disappear like this…

You'll freak out over…

If you loved press-on French tips like this…

You'll freak out over…

If you loved Hard Candy makeup, especially glittery eyeliners like this…

You'll freak out over…

If you loved juicy lip gloss tubes like this…

You'll freak out over…

Beauty Director

Erin has been writing a mix of beauty and wellness content for Who What Wear for over four years. Prior to that, she spent two and half years writing for Byrdie. She now calls Santa Monica home but grew up in Minnetonka, Minnesota, and studied writing, rhetoric, and communication at University of Wisconsin, La Crosse. She studied abroad in Galway, Ireland, and spent a summer in L.A. interning with the Byrdie and Who What Wear family. After graduating from UW, she spent one year in San Francisco, where she worked as a writer for Pottery Barn Kids and PBteen before moving down to L.A. to begin her career as a beauty editor. She considers her day-to-day beauty aesthetic very low-maintenance and relies on staples like clear brow serum (from Kimiko!), Lawless's Lip Plumping Mask in Cherry Vanilla, and an eyelash curler. For special occasions or days when she's taking more meetings or has an event, she'll wear anything and everything from Charlotte Tilbury (the foundations are game-changing), some shimmer on her lids (Stila and Róen do it best), and a few coats of the best mascara-type product on earth, Surratt's Noir Lash Tint.