Practical, Cute, and Trendy—The Fall 2020 Jacket Trend That Just Makes Sense
Come fall, there are a lot of fall jacket trends that trickle in and out. This season, we have one in particular that has really made a statement both on the runways and off—waterproof jackets. The waterproof jackets we speak of can come in many variations, but the ones we saw trending the hardest this fall were anoraks and lightweight parkas. Besides the overall trend factor of these waterproof jackets this season, I am proud to announce that we finally have a seasonal trend that actually makes sense as it provides both practicality and well, overall cuteness.
The best part of this outerwear trend was the styling. Designers from Bottega Veneta to Petar Petrov proved that these once considered solely practical jackets are now officially one of the biggest It items to own this season and after seeing the abundant shopping assortment below, you'll quickly realize why. Including various lengths, prints, and details, the anoraks and parkas ahead are some of the absolute best waterproof jackets for fall that money can buy. Go on and scroll, you'll see.
Just when you thought parkas weren't "cool", this look happened.
This is definitely the go-to brand for all things waterproof.
If you like this color, just wait until you see all the others.
From the dual tones to the sporty ties, this jacket pretty much takes the cake.
This neutral color will ensure you can throw this jacket on any time, any play, and with any outfit.
If there's one thing in the world we know, it's that Prada's nylon material is bulletproof.
The cinching around the waist will give you the freedom to choose between a looser or a more fitted silhouette.
A coat so good, of course Rihanna would be behind it.
Leave it to Acne Studios to make the trendiest anorak of them all.
Petar Petrov is a designer to watch this year and investing in this sleek parka is a great place to start your journey.
There's nothing better than a versatile, lightweight fall jacket.
This collaboration is important. So take notes.
Next up, shop the 5 affordable brands fashion girls are currently obsessed with.
Lauren Eggertsen is currently the editorial director of Who What Wear and has worked at the company for over eight years, where she started as an associate editor and has since worked her way up. Lauren has over 10 years of experience in the fashion editorial space, starting her career with internships at Marc Jacobs, Marie Claire, and The Zoe Report, where she was later hired as their editorial assistant. Lauren has worked in the Los Angeles and New York Who What Wear offices but currently calls L.A. home. It is here where she leads and manages Who What Wear's fashion team and oversees all day-to-day editorial content and large tentpole moments. This includes all of the runway, trend, and shopping-driven content that ultimately helps to build a strong brand reputation within the industry. Lauren's role also includes helping to set the fashion direction for all original photo shoots and often styles many of the celebrity cover shoots, including big names like Kaia Gerber, Normani, and Kristen Stewart.
She has also attended multiple fashion weeks, including New York, London, Milan, and Paris, where her personal style has been featured on sites such as Vogue, Harpers Bazaar, and Elle. She prides herself on discovering and supporting small brands and on her knack for a good vintage shopping find. When she isn't working, she enjoys researching and dining at reputable restaurants around both her neighborhood and the globe.
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