Celebs Are Obsessed With Violet Grey—Here's What's in Their Shopping Bags
Don't get me wrong. I'm pretty much the last person on Earth to discriminate when it comes to where I research and shop beauty products because I'm obsessed. Plus, it's actually part of my job. At any given time, you'll find big-name beauty retailers like Sephora, Ulta, Dermstore, Nordstrom, Amazon—heck, even drugstore hot spots like CVS—open in tabs on my MacBook. That said, whenever I'm in dire need of a chic beauty fix, I have one haunt, in particular, that's my first and favorite destination of choice: Violet Grey. Be it the brick-and-mortar store cozily nestled on Melrose Place in L.A. or the online mecca, I'm 100% smitten, and in all honesty, I've probably spent more hours surfing the depths of its Violet Code–approved favorites than I'd like to know or admit. You know those horrifying stats that tell you how many hours you'll collectively spend in traffic or atop the porcelain throne? My equivalent would be the hours I've spent trolling Violet Grey's website. Oops. Why the fixation? Let me explain.
First of all, I'm a sucker for aesthetics. Call me superficial, but Violet Grey's is one of the most deliciously pleasing. Plus, it has a mass of desirable brands and products to match—a sparkling and luxurious hoard of bottles, tubes, and jars that are nothing short of magical and will look just as magnificent atop your vanity as your collection of jewelry. Then there's the fact that its beauty products also work great. In order to have the Violet Grey stamp of approval, every single product and brand abides by the Violet Code—aka must be discovered, tested, and ultimately approved by an esteemed group of A-list dermatologists, estheticians, hairstylists, makeup artists, celebrities, and more. Therefore, the majority of coded products are rather rare finds. Yes, Violet Grey has some super-well-known beauty pieces like the infamous Beautyblender, but it also has the under-the-radar treasures you've likely never heard of and you'd only otherwise discover in the deepest depths of a makeup artist's kit (and not on the shelves of Sephora—no offense).
Of course, I'm very much aware of my own fascination and love for everything Violet Grey, but through stalking Instagram, consistently scanning its celebrity profiles, and having a knack for spotting the retailer's signature white bag among celeb-studded paparazzi photos, I know Hollywood's A-list is just as fond of the beauty retailer. Curious to know which Violet Grey products celebrities already love and which products we'd personally recommend? Keep scrolling to find out.
Kim Kardashian West
Virtue 6-in-1 Styler ($36)
We've yet to meet someone who doesn't love a good multi-tasking product—especially when it comes to prepping their strands. Additionally, we've yet to introduce someone to still under-the-radar brand, Virtue, who isn't instantly impressed. This 6-in-1 styler does everything your current stash of pre-styling products does in one fell—and swifter—swoop. Plus, it will make you smell like heaven in the process.