I Found 2021's Biggest Swimsuit Trends Hiding on Amazon

As temps start to warm up and as we head into the summer season, it's safe to say that swimsuits (and vacations) are on our minds. Whether you're spending your free days at the beach, in your backyard, or on your balcony, there's nothing like a brand-spanking-new swimsuit to get you in the warm-weather spirit.

As I take a deeper dive (no pun intended) into the trends sweeping Instagram this summer, there are, without a doubt, some fresh and exciting styles we can't wait to get our limbs into. Moreover, these chic swimsuit trends can be found at none other than—drumroll, please—Amazon. A one-stop shop of all the best swimwear with just a click of a button (and two-day shipping)? It doesn't get much easier than that. Luckily, I've submerged myself (pun intended) into the deep waters of Amazon to find the crème de la crème of chic swimsuits that hit all the trends so you don't have to.

Scroll below for the coolest swimsuits to buy right now.

Retro Florals

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(Image credit: @frankiesbikinis)

As we mentioned earlier this year, retro florals are one of the biggest swimsuit trends of summer 2021. This year sees modern iterations of swimwear that look like they came straight from the '60s, '70s, and '80s. 

Shop the trend:

Cutouts

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(Image credit: @riellibrand)

Cutout swimsuits have been in the limelight for a few seasons now, proving they have real staying power. This year's iterations come in fresh silhouettes, from side cutouts at the midriff to cool keyhole cutouts at the chest, giving the classic swimsuit or bikini a fresh, new look. 

Shop the trend:

Glitter & Shimmer

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(Image credit: @bettinalooney)

Time to add a little sparkle to your sunny days at the beach. Shimmering swimsuits are having a major moment this summer—we've spotted them on a plethora of fashion girls in every color and cut combination.

Shop the trend:

Tied Up

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(Image credit: @mscanga)

It's all about tiny ties this season. Whether crisscrossing around the body or flipped triangle-bikini straps, delicate ties are everywhere in all colors and varieties.

Shop the trend:

V-Cut Legs

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(Image credit: @ali_tate_cutler)

For the courageous among us, this leg-lengthening style continues to be a huge trend seen in a mix of fabrics, colors, and styles. 

Shop the trend:

Bubblegum Pink

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(Image credit: @amaka.hamelijnck)

Beautiful and bold bubblegum pink is one this season's most popular and uplifting color trends spotted on fashion girls and all over the runway. Take on the trend in a chic swimsuit.

Shop the trend:

Up next, I Found Cheap Versions of This Season's Biggest Bikini Trends—Thank Me Later

Judith Jones
Senior Fashion Market Editor

Judith is the senior fashion market editor at Who What Wear and has worked in fashion for nearly a decade. Judith started on the Shop Who What Wear team, creating content and managing a team of merchandisers for the Who What Wear shopping app. She later crossed over to the editorial team, where she shares the coolest, most desirable fashion market finds and brands in her shopping-focused stories and social takeovers. She has become one of the top affiliate earners during her six plus years at Who What Wear. Before working in fashion, Judith was a TV host on the PBS travel show Globe Trekker (airing on Netflix and Amazon Prime) and shared her passion for travel and food. She studied at the prestigious London Academy of Dramatic Arts as well as Stella Adler Studio of Acting in New York. She later studied fashion merchandising and design, which laid the foundation for her career in fashion.


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