9 Shampoos and Conditioners for the Fade-Proof Red Hair of Your Dreams

From Jessica Chastain to Jessica Rabbit, there’s just something special about having red hair. Thankfully for those of us who aren’t natural redheads, it’s also easy to attain once you decide on the perfect ginger shade and make an appointment with your colorist. After all, there’s no shame in reaching for the dye—even Emma Stone isn’t a natural redhead! So once you’ve landed on the red hair of your dreams, it’s all about maintaining the color, which means having the right products on hand. “Taking care of red hair color properly is the key to making it last,” says celebrity hairstylist and king of color Guy Tang. “Always use a color-safe shampoo and conditioner, and wash a max amount of three times per week and with cool water if you can.”



There are certain hair colors that tend to fade faster, like pink, and there are ones at the opposite end of the spectrum, like blue, which can be stubborn and hard to get rid of. So how long can you expect your red hair to stay looking fresh? According to celebrity hairstylist Danielle Priano, whose clients include Cara Delevingne, Vanessa Hudgens, and Priyanka Chopra, it can depend on a few factors, like your hair type and the process your stylist took to make you red. “If you have lighter hair and just apply a dark-red color to the hair, it will fade quickly,” she says. “Your professional stylist will know what to do with your hair type and put pigments into the hair prior to red application that will help the color last.” Tang adds, “The longevity of red hair color can vary greatly but generally lasts about four to six weeks if well cared for. I would say that red lasts longer than pink most of the time.”

Tang also says that red hair tends to turn brassy from too much heat, so it’s good to use heat-protectant spray before blow-drying or using hot tools in order to protect the vibrancy of the red color. Of course, washing your hair is when fading is most at risk, so like Tang suggests, always be sure to use a color-safe shampoo and conditioner (put that clarifying shampoo away!), and wash it less (dry shampoo is your friend!). Ahead, nine shampoos and conditioners that will help keep your red hair from fading fast. Keep scrolling!

#1: #Mydentity MyConfidant Color Securing Shampoo and Conditioner

When it comes to retaining your color, Tang’s signature shampoo and conditioner are a must, as they keep color vibrant for up to 50 shampoos. Plus, they're free from sulfates, sodium chloride, and parabens. 

#2: Sexy Hair Healthy Sexy Hair Color Lock Shampoo and Conditioner

Priano says this shampoo and conditioner are great for prolonging color between services to maintain color. They're also formulated with nourishing rose oil and almond oil. 

#3: Joico Color Infuse Red Shampoo and Conditioner

If you’re in need of a boost of color between salon visits, you can use a color-depositing conditioner, like this one from Joico, which adds in red pigment as it conditions. Green tea extract, antioxidants, UV absorbers, and the brand’s proprietary SmartRelease Technology are also on hand to protect your red from fading while keeping it strong and healthy. 

#4: Madison Reed Color Protecting Shampoo and Conditioner Set

This shampoo and conditioner protect against UV rays while cleansing your hair from dirt, oil, and impurities. They're also made without any parabens, phthalates, sulfates, and gluten. 

#5: Sun Bum Revitalizing Detox Scalp Scrub and Conditioner

A good alternative to a traditional shampoo is a color-safe scalp scrub, like this one from Sun Bum. It contains natural ingredients like detoxifying apple cider vinegar, soothing blue agave, and banana, which have antioxidants that protect the hair and make it stronger.

#6: Pureology Hydrate Shampoo and Conditioner

Is your hair extremely dried out from all that processing and heat styling? Find a color-protecting shampoo that also has super hydrating powers, like this one from Pureology. 

#7: DPHue Gentle Brightening Shampoo and Gloss+ Semi-Permanent Hair Color and Deep Conditioner in Copper

Not only will your crimson hair be protected from dullness and fading, but your existing color will be enhanced and refreshed in just one wash. 

#8: Color Wow Color Security Shampoo and Conditioner

Free from sulfates and silicones, Color Wow’s shampoo prevents color from fading and is great for most hair types, whether you have fine or curly hair. Oh, and there is a matching conditioner for both thin and thick hair types, so pick your poison.

#9: John Frieda Radiant Red Boosting Shampoo and Conditioner

It’s all in the name—this shampoo is specifically made for red hair, whether it’s natural or color-treated. Made with protective antioxidants like pomegranate extract and vitamin E, it will make your hair feel just like new after you shower.

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