The Best-Selling Summer Items on Who What Wear Right Now Are All Under $50

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(Image credit: @_jessicaskye)

One of the things I thoroughly enjoy as a fashion editor is seeing what our fashion-loving readers are buying and responding to from the stories we write and the shopping picks we recommend. In fact, every week in our meetings, our data team provides us with insight on what’s selling like hotcakes on Who What Wear in that given week. So today, I thought it would be fun to share some of these best-selling items from the summer so far to hopefully get you inspired and sartorially excited this warm-weather season.

One of the biggest things I noticed is that this month’s best sellers all clock in at a very affordable price point—with most pieces under $50. Other standout items included in the mix are plenty of versatile basics (think tank tops, shorts, and tees), comfy sandals, and sleek swimwear.

Keep scrolling to see what our fashion-savvy readers are buying from Who What Wear right now.

Up next, 30 trendy under-$50 items that will have the compliments rolling in this summer.

Judith Jones
Senior Fashion Market Editor

Judith is the senior fashion market editor at Who What Wear and has worked in fashion for nearly a decade. Judith started on the Shop Who What Wear team, creating content and managing a team of merchandisers for the Who What Wear shopping app. She later crossed over to the editorial team, where she shares the coolest, most desirable fashion market finds and brands in her shopping-focused stories and social takeovers. She has become one of the top affiliate earners during her six plus years at Who What Wear. Before working in fashion, Judith was a TV host on the PBS travel show Globe Trekker (airing on Netflix and Amazon Prime) and shared her passion for travel and food. She studied at the prestigious London Academy of Dramatic Arts as well as Stella Adler Studio of Acting in New York. She later studied fashion merchandising and design, which laid the foundation for her career in fashion.


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