Found: A Holy Grail List of Sephora's Best-Selling Makeup Products

There's a lot of feels happening whenever we walk into a Sephora store or open up a new tab in our browser—excitement, adrenaline, and maybe (for our bank account's sake) a little bit of fear. Another sensation? Intimidation. With hundreds and hundreds of products available, even if your shopping list consists solely of mascara and eyeliner, we're still faced with more options and decisions than we know what to do with. Reviews are helpful, of course, but opinions and experiences with certain products are unique and subjective, and sometimes we just want to know which products are simply the most popular and sought-after. 

After all, the more times a product is purchased the more esteem it gains as reputable, lovable, and all around life-changing when it comes to our getting-ready routine. We already created a designated list of the best-selling skincare items selling like crazy at Sephora (think serums, cleanser, tools, and more!), but we couldn't wait to add a second, makeup-centric installment as well. To keep things as streamlined as possible, and because there are so many different types of makeup, we cherry-picked the two best-selling products from every single category. From mascara to lipstick to brow pencils, you name it, we have it below. Keep scrolling! 


Sephora's best-selling foundation? This cult-loved matte formula from Fenty Beauty. Not surprisingly, it also made our list of the best foundations to trick people into thinking you have perfect skin. 

This award-winning pick from Estée Lauder has been around for years, and it's still a huge crowd pleaser. Though it is buildable, we especially recommend it for those seeking durable, full-coverage wear. (It's actually formulated to withstand a full 24 hours of wear!)


Everyone from Kourtney Kardashian to the industry's top makeup artists love and swear by this lightweight concealer. Despite its comfy, creaseless texture, it's easy to layer and customize so you get whatever finish you're after. 

Another winner from Fenty! Depending on what shade you go with (we recommend all of them?!), you can use this handy medium-coverage stix to conceal, highlight, correct, and contour. We've even seen makeup artists use it as a foundation in a pinch. 

Face Primer

Not everyone is team face primer, but if you're someone who likes their face to look poreless, radiant, and airbrushed post foundation application (or just by itself!), we recommend giving this best seller a try. 

Where to start? Way more than a primer, this makeup-gripping, SPF-infused elixir from Supergoop is basically a trifecta of skin perks in one svelte bottle. The hydrating, oil-free formula plays nice regardless of skin type, primes and preps your face for the day, and offers a protective boost of SPF 40.


As someone who loves blush more than any other makeup item (I don't leave the house without it!), I can attest that these signature black compacts from Nars are quite simply the best there is. Not only are the colors seductively named and stunning, they also wear like a dream, look better and better as they settle into the skin, and apply evenly. I have more in my makeup collection than I can count, but Orgasm, Free Soul (which was a limited edition), Seduction, Sex Appeal, Desire, and Outlaw, are my forever go-tos. Further, these blushers boast over 17 thousand reviews, with an almost perfect five-star rating. 

Soft and silky, these award-winning blushes from Tarte will stay on your apples for at least 12 hours and feature the brand's hero ingredient, Amazonian Clay, to keep mid-day oil in check. 


So, technically, Fenty's Diamond Bomb All-Over Diamond Veil is Sephora's best-selling highlighter. However, since true silver isn't always the most, hm, wearable, we're featuring another winner from Fenty (and Sephora's runner-up!) instead. This cream-powder highlighting hybrid comes in nine pretty shades, lasts all day and night, and can be applied anywhere on your face for the perfect dose of sheen. 

Highlighters aren't usually known for their range in shades, but one of the reasons we applaud this pearl-infused pressed powder from Becca is the variety of options we have. From amethyst to chocolate, pick your poison.


Finding the perfect bronzer is tricky, and we kind of consider it the makeup-realm equivalent to jean shopping—frustrating and near impossible. However, this new staple from Fenty takes the cake and erases any previous bronzing quibbles. Plus, it has eight different shades, which allows for a more customized—and believable—kiss of faux sun. 

Name a more iconic bronzer. We'll wait. In all seriousness, this fan-favorite bronzer is a gem for a reason. All four matte shades deliver the look of an even, healthy tan (St. Tropez encouraged but not required!) and stay where we apply them no matter what we get into day or night. 


The most naughty and the most loved, this suggestive mascara from Too Faced is the forever favorite child when it comes to mascaras. It's the best seller at Sephora and coats each and every lash with jet-black curl, volume, and length. 

The close runner-up? This faux-lash effect formula from Benefit. The brush is strategically designed to reveal your fluttery-est, curliest, all-around most maximalist lash potential. 


If you're not a liquid liner person and prefer the maneuverability of gels, this MVP pencil from Bobbi Brown takes home the gold medal for the number most sold. Not to mention, it won't budge for 12 hours—or at least not until you decide to nudge it with a makeup removing wipe. 

Prefer liquid liner? This one from Kat Von D is the best in all the land, according to Sephora shoppers. (Psst: It's also vegan and cruelty-free!)


Apparently, Sephora shoppers prefer pencil above all other brow paraphernalia. This cult-favorite from Benefit is the most sought after and boasts 12 flattering shades to choose from. We also love that the formula is available in perfect-fro-traveling baby sizes!

This super-famous brow pencil is used by so many celebrity makeup artists we've honestly lost count. You can nab the precise, ultra-slim pencil in 10 different shades. It's one of the best for creating the most believable, hair-like strokes. 

Eye Shadow

Yes, $53 is a bit of a splurge for an eye shadow quad, but after one application you'll be 100% sold. Not only are the shadows super-pigmented and pretty, but they're also effortlessly easy to layer and build. Plus, they absolutely don't crease. (The bane of our existence when it comes to shadows.)

If you only have one eye shadow palette, make it this one. (Yep, it beat out Urban Decay's Naked Palettes!) With a variety of finishes and textures all incorporated into one palette, this nude selection has your lids best interest in mind. 


Not only is this liquid lippie Sephora's top-selling lipstick, but it also just might be the chicest. Choose from 14 velvetine shades that dry matte, but still keeps chap-prone lips feeling buttery and soft. 

This slim gold tube comes in 15 vivacious shades. The finish is matte, but just like the pick above, this best-selling runner-up will never leave lips looking dehydrated or flaky. 

Next up, 29 Best-Selling Skincare Products Everyone Wants from Sephora Right Now