I Pulled the Receipts—These Are the Only Places Our Editors Buy Jeans

We all have that one pair of jeans we just keep going back to like a comfort blanket. It's nice to switch things up, but among the endless options on the internet, it can be tricky to figure out which denim brands are truly worth it. Before you start thinking about the silhouette, cut, or colorway you want, you're going to want to decide on a brand to choose from. And when you know which brands make the best jeans, that trial-and-error part of shopping becomes a tad easier.

For us editors, there are a few brands we like to keep on rotation. Some focus on classic and vintage-inspired silhouettes made for everyday wear, while others specialize in unique and trend-forward styles meant to make wearing jeans a little more exciting. Below, we've rounded up the denim brands you can always spot at the Who What Wear offices because we can't stop wearing them. Included are the under-$100 Free People jeans we've been praising since last spring and the investment-worthy Tibi jeans our editorial director is obsessed with. You can also see how we've styled our favorite jeans in case you need a little denim outfit inspiration.

Agolde

@elizagracehuber and @kristenmarienichols walking in black top and blue jeans

(Image credit: @elizagracehuber)

Editor Favorite: The '90s Pinch Waist High-Rise Straight Leg Jean

If vintage-inspired silhouettes are what you're looking for, Agolde is the brand to turn to. Ask any person in fashion where their favorite jeans are from, and their list is most likely going to include Agolde. (It's hard to find '90s-like jeans elsewhere!) And while the '90s Pinch Waist Jean is a classic and reliable silhouette, the brand also experiments with cool and playful shapes, like the Criss Cross collection that features asymmetrical waist detailing.

Free People

@anna_laplaca wearing white top, cream jeans, and black accessories

(Image credit: @anna_laplaca)

Editor Favorite: The Good Luck Mid-Rise Barrel Jeans

There are some days in the office where quite a few editors show up in Free People jeans. We love FP for its more trend-forward styles and comfortability, as most of its jeans are stretchier and less rigid than traditional brands. Also, almost all pairs come at an under-$150 price point, which we feel is accessible for good-quality denim.

Levi's

@annadzhenderson wearing red top, blue jeans, and black accessories

(Image credit: @annadzhenderson)

Editor Favorite: The 501 '90s Jeans

It doesn't get more classic than Levi's. Founded in 1853, the brand's trustworthy jeans have truly stood the test of time. The 501 Jeans are probably the most famous pair of jeans, worn by the likes of Marilyn Monroe, Princess Diana, and Cindy Crawford. For a fresher look, our editors love wearing the Ribcage and Dad styles.

Citizens of Humanity

@joiedejude wearing blue jeans, white t-shirt, and black blazer

(Image credit: @joiedejude)

Editor Favorite: Ayla Baggy Wide Leg Jeans

Whether you're in search of the viral barrel-leg jeans that have been peppered all over your social media feed or looking for a simple straight-leg style, Los Angeles–based brand Citizens of Humanity has it all. Whatever way you like your denim, there's a style available here.

Tibi

@laurenegg in black tank, blue jeans, and red scarf

(Image credit: @laurenegg)

Editor Favorite: The Sid Jeans

Tibi may not be specifically known for its denim, but the brand offers more of the "IYKYK" picks of the fashion set. The jeans are still easy enough to wear every day but always have refreshing and unique touches that make them stand out from any regular pair of jeans. A Who What Wear favorite? The Sid Jeans, which feature a wide-leg silhouette that fades to a balloon-like shape and tapers at the floor.

Abercrombie & Fitch

@aniyahmorinia in white vest and blue ripped jeans

(Image credit: @aniyahmorinia)

Editor Favorite: The High Rise 90s Relaxed Jean

Denim as a fabric can be rough and heavily structured, so it's hard to find jeans that fit just right and are within an affordable price range. That's where Abercrombie & Fitch comes in. The brand offers denim in short, regular, long, and curve sizing—meaning you'll find the perfect pair sized to your specific proportions.

Associate Fashion Editor
Yusra Siddiqui is an editor who resides in New Jersey but bounces between the suburbs and NYC. (She's a Jersey girl at heart.) After interning at Who What Wear in 2019, she found her way to the team after graduating from LIM College in 2022 with a fashion media degree. She's also spent time writing and working for publications such as Fashionista, Coveteur, and Nylon, but she always knew that Who What Wear was where she was meant to be. When she's on the job, she's perusing runway shows, analyzing the latest thing fellow Gen Zers are up to on the internet, and sharing what she can about the modest-fashion market. You can also catch her dabbling in entertainment, talking about the costume choices of the latest Netflix series or diving deeper into how the plotline affects the viewers in a myriad of ways. Lastly, she likes to create content for Who What Wear's TikTok. Her personal time is spent doing similar but also different things—deep diving into almost every new TV show (Bridgerton, Gilmore Girls, and Stranger Things are favorites), planning her next local getaway (whenever that may be), and reading the latest Emily Henry or Sally Rooney novel in one sitting.