16 Must-Try Hair Formulas If You're Converting to a Natural Beauty Routine

These days, bad hair days are practically obsolete. Thanks to an extremely saturated product market, there are sprays, oils, serums, and everything in between to protect you from whatever your personal hair kryptonite may be. That said, trying to choose said product while sifting through the fab, the bad, or the average is an overwhelming sport in and of itself. Then, if you decide to go the natural or organic route, things get even more complicated. We hate to be the bearer of bad news, but so many natural hair products fall flat (literally) as compared to their non-natural counterparts.

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(Image credit: @melie_tiacoh)

That's not to say that all natural and/or nontoxic hair products are a waste of your hard-earned cash—just like skincare and makeup, there are some really luxurious and really effective formulas out there. You just have to know what to look for! For the most part, beauty retailers that carry natural and clean product ranges like Goop, Credo, The Detox Market, and even Sephora bring forth best-of-the-best formulas that are generally safe bets for ultimate hair satisfaction.

Because we believe in nitpicky standards, we combed all the above retailers and then some for the best natural and organic hair products we've personally vetted and love or are consistently top sellers that sweep the competition with unflagging four- to five-star ratings. Ahead, 16 of the best natural hair products your strands will want to lap up ASAP. Keep scrolling!

Best Shampoo & Conditioner

For Curly Hair

For Dry & Damaged Hair

For Colored Hair

For Blond, White, or Silver Hair

For Thin Hair

For All Hair

Best Co-Wash

Best Hair Mask

Best Dry Shampoo

Best Hair Oil

Best Leave-In 

Best Scalp Treatment

Best Volumizer 

Best Styling Formula for Curly Hair

Best Texture Enhancer

Best Hairspray

Beauty Director

Erin has been writing a mix of beauty and wellness content for Who What Wear for over four years. Prior to that, she spent two and half years writing for Byrdie. She now calls Santa Monica home but grew up in Minnetonka, Minnesota, and studied writing, rhetoric, and communication at University of Wisconsin, La Crosse. She studied abroad in Galway, Ireland, and spent a summer in L.A. interning with the Byrdie and Who What Wear family. After graduating from UW, she spent one year in San Francisco, where she worked as a writer for Pottery Barn Kids and PBteen before moving down to L.A. to begin her career as a beauty editor. She considers her day-to-day beauty aesthetic very low-maintenance and relies on staples like clear brow serum (from Kimiko!), Lawless's Lip Plumping Mask in Cherry Vanilla, and an eyelash curler. For special occasions or days when she's taking more meetings or has an event, she'll wear anything and everything from Charlotte Tilbury (the foundations are game-changing), some shimmer on her lids (Stila and Róen do it best), and a few coats of the best mascara-type product on earth, Surratt's Noir Lash Tint.