These Are the Best New Maternity Brands, Period
This is a great time in fashion to be pregnant. It used to be that finding stylish maternity clothes was close to impossible, and everything was meant to mask your growing belly, at that. I can't tell you how often throughout my pregnancy that older women in my life complimented my outfits only to start lamenting how they wish they'd had these kinds of options during their own pregnancies. Even in the short time since my daughter was born, there have been more fresh pieces and new brands popping up, so much so that I'm making note of each for when I'm on to (fingers crossed) baby number two.
The new maternity brand I am most delighted by is the Zara Mom collection. While pregnant, I spent a lot of time browsing the site for pieces flowy enough to fit my bump, but now there is no need. From sweaters to dresses and even denim, it has an incredibly cool array of maternity clothes to choose from. Another collection I am excited about that recently launched is Koral Activewear Maternity; just because you're pregnant doesn't mean you have to sacrifice style while working out. Next up is Dôen, which, while not a true maternity brand per se, is run by mothers and offers many relaxed-fit styles. The brand's dreamy Instagram feed is all the proof you need—Just look at Lily Aldridge in one of the signature dresses.
Keep reading to see more of the top new maternity brands of the moment and to shop my top picks from each collection. Here's to dressing the bump in style.
••••••••••••
1. Zara Mom
This glitzy dress is absolutely perfect for your next holiday party.
Once you become a mom, you realize the value of time—as in, you need more of it. LG’s Mega Capacity Top Load Washer Duo cuts your wash time by up to 30 minutes with its TurboWash™ technology. Trust us, you’ll want to get this now before baby comes.
You won't skip a beat when it comes to the latest denim trends thanks to styles like these.
A cozy jumpsuit is great for lounging around the house or running errands.
••••••••••••
2. Ingrid & Isabel
This classic tunic goes with everything from denim to leggings.
Classic black skinny pants can carry you from the office to dinner with friends.
This is the perfect little black dress for styling the bump.
Careful—you may want to end up living in these cozy joggers.
••••••••••••
3. Koral
Bring your workout look to the next level with this sporty mesh top.
Step up your legging game with this luxe, pregnancy-friendly design.
••••••••••••
4. Dôen
••••••••••••
5. Hatch
Meet the denim jumpsuit of our editors' dreams. Plus, it can be worn pre- and post-pregnancy, too.
This cream set of overalls can be paired with just about any top or sweater in your closet.
A classic neutral sweater with chic stripes? Yes, please.
If you're looking for an effortless dress, this is it. Just throw it on and go.
For more mama-to-be style inspiration, check out our editors' favorite maternity shirt styles at the moment.
Jennifer Camp Forbes is currently the shopping updates editor at Who What Wear, where she has worked in a variety of capacities for over a decade, including creative director and various editor roles. She’s well-known as a shopping expert that’s sought out for advice and insight on the latest trends, outfit ideas, and fashion picks thanks to her thoughtful shopping roundups, digital moodboards, and extensive knowledge of up-and-coming brands, plus the new arrivals sections of the chicest retailers. Jennifer has had a lifelong interest in fashion which led her to intern at Harper’s Bazaar as an undergraduate. Later, while working towards her masters degree in psychological counseling at Columbia University, she founded two digital fashion publications: Le Fashion and Olsens Anonymous. The popularity of both sites grew and after graduation she decided put her plans to become a therapist aside to pursue a career in fashion. While she has called Los Angeles and New York City home in the past, she currently works remotely from Massachusetts. When she’s not obsessing over and writing about her latest fashion finds, she is delighting in raising two little ones with her highschool sweetheart, perusing TikTok religiously, listening to podcasts and audiobooks, creating abstract photographs, and eating the best Mexican food she can get her hands on.
-
Madewell, J.Crew, and Banana Republic Are Hosting Big-Deal Sales RN—Do Your Worst
And do it fast.
By Eliza Huber
-
The Only 35 Swimsuits You Need to Know About in 2024
From bikinis to maillots.
By Eliza Huber
-
I'm Prepping for My Trip to Havana—39 Items on My Shopping Wish List
I want it all.
By Chichi Offor
-
French Women Are Wearing Socks With These Classic Shoe Styles This Spring
Chic as always.
By Jennifer Camp Forbes
-
This Beloved British Brand Just Arrived in NYC—12 Items I Tried On and Loved
It's even Kate Middleton–approved.
By Eliza Huber
-
I Objectively Have Enough Shoes, But Then I Saw These On-Trend Styles From Nordstrom, Zara, and Shopbop
They're all under $300, too.
By Kristina Rutkowski
-
I Just Ravaged Nordstrom's Sale Section, and You'll Definitely Want to See My Spoils
These are all too good to pass up.
By Kristina Rutkowski
-
I Shop for a Living—These Are the Only 5 Pieces to Buy From Shopbop's Sale
Out of more than 16,000.
By Eliza Huber