13 New H&M Pieces I Honestly Can't Believe Are H&M
I just came to the realization that I take H&M for granted. All it took for me to realize this was a scroll through its new arrivals, where dozens of shockingly chic pieces currently live. For example, there's a pair of jeans that could sell for $100 more, ankle boots you'll literally want to wear on a daily basis, and a couple of coats that make me forget about the designer ones I've had my eye on this season.
If someone told me that the below pieces were H&M without my recognizing them, I truly don't think I'd believe them—that's how good they are. But you probably just want to see my top H&M new-arrival picks for yourself now, so keep scrolling to do just that. And if you end up adding them all to your cart, you can blame (or thank) me.
I'm predicting a quick sellout.
Pair this '90s-inspired dress with hiking boots.
Next up, shop 22 of this week's best new arrivals.
Allyson is a senior editor for Who What Wear. She joined the company in 2014 as co-founder Katherine Power's executive assistant and over the years has written hundreds of stories for Who What Wear. Prior to her career in fashion, Allyson worked in the entertainment industry at companies such as Sony Pictures Television. Allyson is now based in Raleigh, North Carolina, and is originally from Baton Rouge, Louisiana. She holds a BFA in theater. Her path to fashion may not have been linear, but based on the number of fashion magazines she collected as a child and young adult, it was meant to be.
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