The Grandma-Perfume Trend We Should All Get Behind

For the longest time, I avoided fragrances that smelled like gardenias. It's not because I absolutely loathe the smell of the flower. (Who could be turned off by the sweet scent?) I didn't want a perfume that felt, to me, like a "grandma" scent: a bit too old-fashioned; a classic but not necessarily cool or on-trend.

Those types of perfumes might take you back to your childhood when you were playing at your grandma's vanity or in her bathroom, looking at all of her makeup and lotions and pretty fragrance bottles. It might transport you to her warm hugs or riding in her car as she took you to school or practice or a grandparent-grandchild outing.

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(Image credit: @alicezielasko)

While all of those memories are super comforting, I never once thought, "Oh I love that smell. I want to smell exactly like that right now." No offense to both my beloved and dearly departed grandmothers. I miss them both and have so much to thank them for, but when it came to choosing a signature fragrance for myself, I never wanted to smell like my grandma or, worse, remind someone else (like a date maybe?!) of their nana.

No, I wanted to forge my own fragrance path, without the baggage. So I said no to gardenias. But, recently, there have been so many new fragrances out there with such fine hints of the scent they're different from what you might remember of your grandma's perfume bottle collection. These ones have interesting, unique, and unexpected blends and ingredients. They're like an exciting homage to the "grandma" classics of long ago, with a fully 21st-century twist.

I've rounded up some of the best ones below:

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Managing Editor

Sarah is lifestyle writer and editor with over 10 years of experience covering health and wellness, interior design, food, beauty, and tech. Born and raised in Los Angeles, she attended New York University and lived in New York for 12 years before returning to L.A. in 2019. In addition to her work on THE/THIRTY and Who What Wear, she held editor roles at Apartment Therapy, Real Simple, House Beautiful, Elle Decor, and The Bump (sister site of The Knot). She has a passion for health and wellness, but she especially loves writing about mental health. Her self-care routine consists of five things: a good workout, “me” time on the regular, an intriguing book/podcast/playlist to unwind after a long day, naps, and decorating her home.