My Friend Wanted a List of What to Buy Now—I Said These Under-$100 Items
Given that I spend a good chunk of my day scrolling through a variety of e-commerce sites because of my role as a fashion editor, my friends and family routinely hit me up for shopping tips. On one of my recent Zoom catch-ups with a friend of mine, she again asked for advice on a few items she could add to her wardrobe to enhance her closet and keep it current. She tends to wear a lot of basics, so she wanted items that were basics adjacent (you know, those trendier simple items). She also didn't want to spend more than $100 on any given piece.
I ended up going through a few of my go-to stores—including Nordstrom, Shopbop, and H&M—and bookmarking seven chic items I thought she'd like. Below, you'll uncover the said affordable pieces she's considering. You'll also find a smattering of other items that could pique your interest as well if you, too, are looking to mix something fresh into your current rotation.
Shop the items I suggested to my friend:
Shop more stylish pieces:
Bobby Schuessler is a fashion editor with over a decade of editorial experience covering shopping, style, and beauty. He's spent over seven years at Who What Wear, currently leading the market team to deliver highly covetable and convertible content. He creates data-driven shopping guides featuring top retialers like Nordstrom, Shopbop, and Net-a-Porter and is at the forefront of Who What Wear's shopping tentpole strategies, including Amazon Prime Day. He also works on branded content initiatives and appears on camera in video and shopping livestream franchises. He has also worked across a variety of other media brands and fashion retailers like Refinery29, PureWow, Men's Health, and Gilt covering commerce, trend reporting, women's and men's fashion, home, and lifestyle.
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