Hands Down, These Were the 8 Coolest Brands of 2018
In 2018, we saw a number of cool new brands enter the fashion landscape and others that have been around for years which really took off. To say that fashion excited me over the last year would be an understatement. I feel like I was in a constant state of discovery, finding fresh new talent on Instagram (hello there, Amina Muaddi) and seeing cool product launches that swept the fashion world and rose to cult status (I’m looking at you, By Far bags). But of all the fashion brands that were buzzed about this past year, which ones landed in the closets of every fashion girl?
Ahead, I’m breaking down the ones we’re crowning best fashion brands of 2018. Scroll on to see why these eight fashion labels made the cut and shop my edit to wear for yourself. I only see bigger things happening for each of them when we hit 2019 in a few short weeks.
Back in April 2018, I declared, “If you’re not obsessed with Jacquemus, you’re not paying attention.” Now that we’ve reached the end the year, I still feel strongly that the French brand deserves everyone’s close attention.
Nanushka is the label that rose from fashion-girl darling to the brand in everyone’s closet. The pieces are finished with unexpected details and crafted from interesting textiles, like vegan leather.
Not only does By Far have some of the most coveted shoes on the fashion scene, but it also dropped the most talked-about bag launches of the year.
Amina Muaddi just launched her eponymous shoe label months ago, which is hard to believe considering how quickly the buzzy brand has gained a following among the fashion community. Just last week, the label secured Launch of the Year at the FN Achievement Awards.
With their bold colors and avant-garde aesthetic, Copenhagen-based brand Saks Potts is one of the most fun labels of the year. Need any proof of its status? Just look to Instagram, where it’s been nearly impossible to spend one day this fall without bumping into a photo of the brand’s fur-trimmed leather coat—one of the year’s most major It items.
There’s no doubting that the fashion scene in Copenhagen exploded this year, and Ganni is further proof. The cult label has been photographed on fashion girls across the globe and hits at a retail sweet spot, with prices that range from $70 to %750.
L.A.-based label Staud regularly drops must-have pieces alongside cool editorial content on its Instagram. Bonus: The items hit an under-$500 price point that makes their pieces irresistible.
Bringing luxe glamour to the fashion scene is Alessandra Rich, whose ’80s-inspired clothes and crystal earrings hit on some of the year’s biggest trends.