Hands Down, These Were the 8 Coolest Brands of 2018

Kristen Nichols

In 2018, we saw a number of cool new brands enter the fashion landscape and others that have been around for years which really took off. To say that fashion excited me over the last year would be an understatement. I feel like I was in a constant state of discovery, finding fresh new talent on Instagram (hello there, Amina Muaddi) and seeing cool product launches that swept the fashion world and rose to cult status (I’m looking at you, By Far bags). But of all the fashion brands that were buzzed about this past year, which ones landed in the closets of every fashion girl?

Ahead, I’m breaking down the ones we’re crowning best fashion brands of 2018. Scroll on to see why these eight fashion labels made the cut and shop my edit to wear for yourself. I only see bigger things happening for each of them when we hit 2019 in a few short weeks.

Explore: Shop, Fashion

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