The Best Colours to Wear for Your Skin Tone

Finding the right colour for your skin tone is apparently very difficult business. Articles will ask you to compare your skin to a season—are you a spring or a winter?— or even ask you to examine the colour of the veins on your wrist. But, figuring out what's most flattering for you shouldn't have to be so complicated, right?

We wanted to cut through the nonsense and nail down the specific colours that will flatter you. So, we broke things down by light, medium, and dark skin tones to make things as simple as possible. Below, you'll find our easy guide to complementing your skin tone, so you'll never be caught wearing the wrong colour again. As an added bonus, it comes complete with shopping options to help you dress your best—completely hassle-free. Ready to check it all out?

Read on for our guide to which colour is best for your skin tone!



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Jewel tones are the best way for light-skinned women to wear saturated colours. Need proof? Look no further than Jaime King.

Baby Blue


Marion Curtis/

A pastel with just enough pigment like Alexa Chung's sweater looks gorgeous against pale skin. Our advice? Pair it with a red lip for a pop of colour.

Fishnet gets a fashion-forward spin.



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The classic tan colour on January Jones's Leon Max coat creates an appealing contrast against her fair skin.



Jun Sato/Contributor

Bronzed skin beauties can pull off most types of metallic, ranging from silver to copper, like Selena Gomez in this ASOS dress.

Nothing says sheer elegance like a silk halter.

Dove Grey


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If your skin tone is similar to Jessica Alba's, consider wearing dove gray, like her Nina Ricci ensemble. If you've got lighter skin, opt for a charcoal grey, and if you've got darker skin, a very pale grey will look best on you.

Get the Look: Calvin Klein Wool-Blend Double-Breasted Pea Coat ($173).



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Not many can wear highlighter-worthy hues, but as Lily Aldridge proved in the dress she designed for Graham & Spencer, tanned ladies have got this look in the bag.



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Bold colours like Lupita's cobalt blue Stella McCartney dress look incredible against dark skin.

Light Yellow


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Pastel colours like Naomie Harris's light yellow Naeem Khan dress stand out against a cocoa complexion.

Your classic gingham piece with a yellow twist!



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According to, ruby red like Rihanna's Dior coat is the perfect colour to "defeat ashy skin syndrome."

Swap your typical black leather jacket for this bright red one.

Want more? Here's how to update your wardrobe for autumn.

Opening Image: A Love Is Blind

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